The most important reason for your website to be visible to everyone is to let people know about your products and services. And to be visible to the consumers’ eye, you need your website to rank higher in the search engine results page. Many people wonder how to rank in Google or to display their website’s on the top list on the first page. Well, that is the work of SEO.

SEO or Search Engine Optimization is the process of optimizing the web pages for better search engine ranking and more importantly to increase website traffic. If your website has not been optimized yet, then it would be difficult for your website to be visible to the customers.

How Do Google Search Rankings Work?

Nowadays, people will just type or say the words related to what they’re looking for. Those words uttered are called keywords, and we’ll look at those in the content optimization section of this guide. But the search engine ranking is not just about the keywords, they’re also about the quality information.
According to Google’s own search quality ratings, when it indexes the content of each page, aside from keywords, it checks for:

• The expertise, authority, and trustworthiness of content.
• The quality and amount of content.
• Information about the site and who’s responsible for it.
• The reputation of the website.

When searching online, Google shows the most relevant, high-quality results on the first page of the results related to what they’re looking for, with the rest being shown over successive pages.
Here are some of the tips to rank your website into the Google.

Unique Content

Unique Content is one of the useful keys to rank you in the Google Search. Google is putting such as a high value on unique content because people use the web to find information. Creating great content that begs to be shared such as, blog post, videos and ebooks also has a big side benefit. The benefit is hence Google give a big tick in its search engine calculation and will link to your blog or website. The more often back-links are created to your website from other websites and blog the higher the chances your website will appear on the 1st page SERP.

Off-page Optimization

The most important activity for assisting in getting the website well ranked in search engines is the Off-page Optimization or a Building Links. The key driving force in this is the backlinks.

Volume of Content

Having a quality content, you also need a lot of content. The competition is huge in any niche you might think off and it is important that you stand out from the crowd.

Content-Length

Articles with more than 1000 words have more chances of achieving higher positions in the Google search.

Good On-page SEO

You need to make sure that your on-page SEO is correct. On-page SEO is a set of rules to make your website SEO friendly.
It is easier for Google to read a website that is SEO Friendly. The more information it can understand from a website, the greater are the chances of ranking high in Google.

Start Title Tags with your Target Keywords

Keyword rich title holds a greater weight with Google, and the title of the article defines its content. In general, The weight it has with search engines, the closer the keyword to beginning tag.
Most pages that rank for competitive keywords strategically as you can see, they place them at the beginning of their title tags. Although not unnecessary, it’s prudent to do so as it will make your website more relevant to what people search for.

Mobile-friendly Site

On 2017, almost 70% of organic traffic is coming from mobile devices, which means that websites with a mobile-friendly interface will be rank higher on Google searches. Basically, The Google is trying to provide the best user experience. So really the better the user experience on your site, the better you will rank with Google search.

URL Structure

URL is up there in the first things that a search engine uses in order to determine a page rank, hence why it’s vital to make them easy for users to search. Which also enhances the user experience, This can be done by keeping the URL’s short. Keeping them relevant to the keywords and page’s topic, by ensuring the URL’s help categorize the site pages.

Use a Search Engine Sitemap

If in some cases, Google (or Yahoo, Bing or any search engine) is not able to discover some pages on your website, then you have created a sitemap for this purpose. Sitemap especially designed for search engines. The sitemap does not guarantee that Google will index and list every page, it will at least help it to discover those missing pages, Therefore every page is easier to find users alike, and significantly less clicks and it can be reached.

Make your Videos Searchable

Your great videos are useless If the Google can’t crawl the content. Do the hard work for Google by adding a text-based transcript alongside your videos. When you’re done uploading the videos to the website, you’ll receive a full transcription in your inbox within 24hours.
Bonus content and Embellish the transcription with relevant links. You’ve created a whole new piece of searchable content that improves the user experience and ups to your SEO ante.

Monitor your Progress

To know all your hard SEO work paying off is to keep tracking on your search standings. Google Analytics and Alexa are via tools to keep an eye on your page ranking. It’s important to check your referrer log so that you can see how your visitors arrive at your site.

Enable Social Sharing

Social media helps to spread your content and get in front of people who may want to link back to your content, but social media doesn’t have a direct influence on rankings.
Put your social buttons in a prominent place that’s obvious to visitors like at the top of the page below the headline. Besides, displaying current social share counts acts as social proof and can lead to even more shares. Implementing these tactics is the easy part of the SEO game, no matter how time-strapped you are. Waiting for efforts to pay off is the hard part, But by keeping pace with applying some simple SEO best practice and evolving SEO strategies, your rankings will improve.

Efficient About Building Inbound Links

Inbound Links also called as backlinks are one of the most important factors for page rank. The backlink is when a webpage links to any other page.
This is the extra step might include:

• Reaching out to one blogger in a related field and ask if they’d be interested in a guest post from you.
• Reaching out to one influencer and ask them to link back to your article.
• Reaching out to one industry publication to pitch an article idea that you could be interviewed for.

Overall SEO approach inbound link building will help to ensure you to don’t leave it out.