.It is undeniable that Google is an Internet powerhouse. They have been working hard at achieving its goal of organizing the world's information, making it easier for us to find what we need.
Google is awesome and it offers a lot of free tools to help grow your business – by engaging in digital marketing. Small business owners should take advantage of these tools to showcase their brand, product and services to their respective markets.
In this article, I have here 4 essential Google tools to start your Digital Marketing Campaign. Check out what Google can do for you:
1. GOOGLE MY BUSINESS
In this era where Google has dominated the internet world, you are losing out on a huge business opportunity if your business can’t be seen on Google.
Fortunately, with the use of GOOGLE MY BUSINESS, it is now easy for small business to list their business on Google products such as Maps, Google+ and on Search engine.
Google my Business allows customers to locate the exact location of your business on Google Maps as well as to view photos and reviews.
Google My Business a great way to build your web presence and generate more leads – particularly if you run a local retail business.
Read more about Google My Business here.
2. GOOGLE FOR RETAIL
For a small business, it can be intimidating trying to compete with larger companies. Since your brand isn’t as recognizable as others, it can be easy to get lost. That’s why Google developed a very helpful tool to help small businesses attract new customers online.
Google for Retail helps small businesses catch the attention of the customers by relying on product images rather than just brand names. This free tool gives sellers the opportunity to manage their products, advertise local inventory and become a trusted Google store where they can sell direct using Google’s own Merchant Center.
Reach shoppers across the web.
- Google.com
- Google Images
- YouTube
Sign up and start selling globally!
3. THINK WITH GOOGLE
This is what Google wants to give to the world. And they already did it through their Think with Google tool.
This site is constantly updated with useful content that you can use to grow your business. You can get insights, useful articles, research documents, case studies, infographics, and interviews of industry leaders.
Think with Google’s main objective is to help businesses conduct market research – including tools for keyword research, website rankings and other data.
More information about Think with Google can be read
4.Google Sites
Google Sites is a free tool used for making simple websites and project wikis (simple and effective project management tools). It makes it easy for businesses to create secure web pages with the capacity to support intranet, team projects or client extranets. Easy in the sense that it doesn’t require programming or database skills or web design experience to create a professional looking website. Google site allows you to choose from pre-built templates which you can customize to suit your need.
What does Google Sites offer?:
- Free
- Fast and easy to edit
- No programming or database skills required
- Ideal for newbie who wants to build a website for the first time
- No software installation required
- Integrated with Google apps
- Creator can access tools anywhere
- Creator has full control on page access and permission
- Function as a basic project manage
Google offers so many amazing tools for business — the 4 listed here are just the start. No matter the business or industry you are in, there is something for you.
READY TO GROW YOUR BUSINESS?
Contact us and we will help you with your marketing campaign. You may reach us via phone (032)410-6528 or through email [email protected]