Mobile application development has its roots from traditional software development. The notable difference would be that mobile applications are specifically made depending on the mobile device. It takes an advantage to the device’s unique features to show an optimum performance and give the user a better experience. Mobile app development isn’t just about building phone applications, but developing applications for any kind of mobile device.
The industry of Mobile App development is growing 43% per year and this number isn’t even slowing down. This is a big opportunity for business owners to take over. Though, small businesses looking to cash in big this way face major obstacles. Besides successfully developing an app that you desired for your customers comfort, business must also navigate the app to its approval process. And let’s not forget the primary goal of this app is to stand out in a crowded marketplace.
What is a Mobile App Development?
Mobile app development is basically the act and a process in which a mobile application is roughly developed for mobile devices. Such as personal and enterprise digital assistants, or mobile smartphones. It is very similar to web application development. However it has one critical difference, Mobile applications or so-called apps, are usually written specifically to take advantage of the unique features of a particular mobile device offers. Where it can be pre-installed on some selected phones during manufacturing platforms. Or it can be also delivered as a web application by the use of both server and client side to process and to provide an application like experience within the Web browser.
Why Invest in Mobile App?
Everything is now viewed on mobile. Throughout the years, mobile devices have evolved a lot to the point that it has now become one of our necessities. Teenagers even think that they couldn’t live without a mobile device. Which means you can take advantage of the usage of mobile devices to look for opportunities available to increase your loyal customer base and to generate more sales for your business. With that being said, businesses should consider investing in a mobile app development to make sure that your brand will not fall behind the competition. In addition, it is also very important that your mobile app is responsive to your target customer’s screen.
It also means that having a website alone would not be enough to reach your target customers. So why not invest in Mobile App Development? You could be missing out a huge opportunity to attract potential clients, no matter how far they are. That is why just by having a website will really not give you an edge over your competitors. It is a matter of ensuring that you have got the right strategies in place for online marketing.
Go2Design is taking a step further for your business’ success as we offer our Mobile App development services. Here are some guidelines we make all throughout the process of making customize mobile application.
- Know what you want
What are your main goals for your app? How will you communicate with your customers through this app? Do you need social media integration? Consider the different elements that you need for your app.
- Market Research
Exploring the market will help you more in knowing what you want and give you more various ideas for your mobile app’s technicality and functionality. Start understanding the field you are engaging your business with. Look up for trends, and take advantage on what your potential clients want right now. To help you look deeper in market research, here are some main features of a successful app you should watch out for:
- Appealing Design – An appealing design would make a user go awe with your mobile app but an appealing design with a great user experience will make your a user your regular customer. A good design not only points out how your mobile app looks fancy, but also how the users interact with it easily and comfortably.
- Scalability – Making you app as flexible and adaptable to other devices is on way to success. Choose a platform that allows changes and modifications based on the users’ feedback and evaluations.
- Good Marketing – Counting the number of apps that are competing for the top spot is certainly large, and standing out through all of them will be hard. You need to invest a lot of effort and time into advertising your mobile app and highlighting the features of your app. Remember your goal in reaching more people and making your business grow broader by using your mobile app.
- Additional Value – This part is connected in Good Marketing, where you propose some great values and deals to your customers to motivate users to download your app.
- Choosing a Platform
There are options between the major smartphone platforms which are Android, iOS, Windows, and Blackberry. In addition to this, there is also the choice of whether to code natively or use one of the emerging cross-platform technologies for those platforms.
- Development
In this stage people from different departments work. Various coders, copywriters, designers, and even photographers cooperate to each other in making your desired app.
- Testing and Feedback
We don’t launch mobile apps without proper evaluation and making sure that it is 100% ready. Creating an interactive prototype will serve as a test-drive for your app. It includes main features of your idea and the full designed visual framework where users and investors can both test it.
- Launching
Prepare your app for submission. Take time to review the submission guidelines and understand the policies and agreements. Think about how to determine your app’s content and ensure that your app complies for all the required necessities.
- App Marketing
You shouldn’t stop after launching your app. Your business needs promotion from the harsh competition between different apps. Promote in different social media sites, websites, blogs and reviews to get a higher a ranking and a higher download. Don’t assume that once you launched your app customers will immediately download it. You first still need to optimize the app store listing and its visibility on the market.
- Improvement.
One of the most important phase in developing a mobile app. Most users disregard an app within only a week if they aren’t happy with the app. Most cases users wait for updates and positive features that will help them navigate it more easily. Your app will also need a maintenance and improvement to the issues you will encounter in the future.
If you want your business to take one step ahead of your competitors, you need to shape in with the latest technology trends. It is a common knowledge for business owners to have a customized app of their own to reach out larger audience. Those who didn’t even consider of making one are going to be outmoded.
Here at Go2Design, we have a team of professionals that can help you with your mobile app development solutions. Our in-depth knowledge and experience with all the major mobile app platforms allows us to help our clients further constantly changing mobile platforms. We can help business all through planning, development and even digital advertising.
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