Nowadays, Social Media is the number one past time of Filipinos surpassing television and sports. As a matter of fact, Filipinos are the most active users on social media, the third time in a row now. According to the 2018 Global Digital Report, more than 67 million Filipinos spent almost four hours on social media every day in 2017 until January 2018. And that statement alone proves how important social media is for your marketing strategy

Almost 90% of businesses are using Social Media as their marketing tool to earn online users.

Social Media is a huge success, and it will only get even bigger! So if you are not using Social Media for Marketing, you are no doubt missing immensely on a large number of the potential consumer. I am not going to deny that I personally have fallen to the obsession with Facebook and Twitter that it becomes one of my mornings and nighttime routines to check the Newsfeed and even fallen into clicking on some paid advertisement that looks so enticing.

To make your Ad works, you need to have the right implementation.

1. Optimizing to make your social media pages to get a professional look is crucial.

Use high detailed photos or videos that consumers can see clearly and not lose their interest in your ad. Great photos and images also boost your social media presence and get the most shares on Facebook.

2. Spend more time and engage more frequently with your users.

You want to be active in your consumer and committed to answering any of their feedback positive or negative. Never ignore negative comments also on your social media for this is a critical part of your social media management and can ruin their trust in your product. Paying attention to your social media visitors shows your social conduct towards your consumer, and they will build confidence in your company. When you send a sensible response in a prompt manner, your visitor will be flattered and admired your service right then and then.

3. To give you a spritz, investing in online ads can help, and this can go a long way.

Social Media Marketing is worth to try since cost is lower than media buying or Google AdWords.

4. Keep your posting constant, but efficient and feed the consumer curiosity each time.

Always use your logo as a lasting impression so the customer can quickly find and remember you again on other channels.

5. Quality vs. Quantity.

Try to be picky about your social media content. Post something that is relevant and helpful to the customer as well as entertaining. Avoid posting irrelevant topics, just to show that you are active on your social media news feed. Alternatively, you do not want just to be a company that sends links all day.  Social media purpose is to be social and be engaging to other users.

3 Reasons Why Social Media Marketing is Important

1. Marketplace Awareness

Communicating with your customers directly is one of the best ways to find their needs and wants through social media. It is considered that it is the most valuable advantages of social media. It is by observing the activities on your profile, you can directly see your customers’ interest and opinions that you might not know. Basically social media can help you get information and a better understanding of the industry as well as yours’. If you have the large following then you can then use additional tools to analyze your consumers.

2. Enhanced SEO rankings

To secure a successful ranking in SEO, you need to have a social media presence. It is really becoming a vital factor in calculating rankings. Why? Because SEO requirements are continuously varying. By social media, it can bring in tons of traffic to your business website and also you can gain lots of potential customers. It is no longer enough to simply optimize your website and regularly update your content or blog. Utilize your social media accounts and use them as your gateway.

3. Engage with your customers

What better way to engage your customers with ease and accessibility? Well, it is clear through social media, it is a really good way of engaging and interacting with your customers. Gain more brand awareness and brand capability. Communicating with your audience gain more chances of potential customers and have a business conversation. Learn their interest and use it to your advantages to cater and ease. Furthermore, communication and engagements win attention and convey them your brand message.