As a digital agency owner, you get to a point where you can’t do everything you’d like to. Website development, social media marketing, branding, Search Engine Optimization — how do you keep pace with all these services when they’re constantly evolving at breakneck speed?

The new marketing stack that local businesses need in the digital age is constantly growing, and it’s hard to keep up with the kinds of marketing solutions your clients want, need, and demand.
As a company providing services to businesses, you should focus on your core competencies or on what you do best and do it better than anyone else. If your company’s specialty is social media marketing, focus on that and deliver 10x social media experience to clients. However, there may be clients that may ask for additional services that are way out of your areas of expertise and it can be tough to say no when you don’t have time. That’s where white-label and private label software, products, and services come into the picture to fill in your gaps and help you become a full-service agency.

WHAT IS WHITE LABEL?

White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser. White label products are often produced via mass production.  The producer can increase sales by allowing other company to sell a version of their products. The company paying the white label of the product, gains by adding another service to its brand.

WHITE LABEL SERVICES

White labeled services offer expertise in specific areas of marketing, like digital branding, SEO, search engine marketing, website development, link building, mobile design and many more.
Businesses, use white label services such as credit card when they do not have such services in-house. The product appears as though it has been produced by the buyer. The benefit for the producer and the buyer is that the producer can concentrate on making the product, and the buyer can invest in marketing and selling the product.

Websites are using white-label to make a successful brand to offer a service.

HOW DOES WHITE LABELING WORKS?

In white labeling, you are buying the product from a manufacturer to sell it as your own with your brand on it at any price you want.

The products are sold under his/her brand’s name – not under the brand name of the manufacturer/developer. You are marketing the products exclusively as your own.
This goes for white label services as well. Outsourced service is usually less expensive.

WHAT ARE BENEFITS OF WHITE LABELING?

Save time and money. One of the most obvious reasons is the fact that by using white labeled marketing services, you save money time. Many companies offered white labeling for their products have already completed, which means you can start with a finished product rather than take the time to develop it in yourself.

Personalized your white labeled product. This allows the buyer to create his/her own platform, set his/her own pricing, and advertise his/her products — exactly how you want them — all without spending any time on development!

Add new revenue stream. Since you now have a new offering, you’re able to give more your customers and get more in return. Additionally, you’re attracting new customers who are interested in the white labeled product.

White labeling allows you to take advantage of works. The developers have the focus to make a product you can pay them and enjoy change your brand name on their quality work.
It’s quick and easy to brand. The White label can offer advantages if you’re trying to add new features to your business websites.You can add your own branding, logo, and identity, and get back to business websites.

PROS AND CONS OF THE WHITE LABELING

White labeling provides faster solutions. It can save your business time and money by taking advantage of already developed products. It also allows you to continue doing what you are best at – being creative and marketing your brand.

You don’t have to spend nearly as much time or money marketing your own brand, as your success rests on the shoulders of your partner. You get to spend most of your time doing what you’re best at, while likely receiving orders and projects you wouldn’t get on your own.

The other side of white labeling falls more to the manufacturer. Manufacturers don’t get credit for their products. Similar service businesses don’t typically get credit for their work.

GO2DESIGNLAB AS YOUR WHITE LABEL DIGITAL PARTNER

Go2designlab is here as your white label digital marketing partner. Our white label digital marketing service includes:

• Web Development
• Website Design
• Graphics Design
• Mobile App Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)

Go2designlab also offers expertise in specific areas of marketing, such as digital branding, Pay-per-Click Management, link building and so on. We provide professional and quality services and products at competitive rates that would surely satisfy you and your target clients. Contact us for more information.