Creating high-quality content is a highly important aspect in Search Engine Optimization and can sometimes be difficult as it is a resource-consuming process.

Let’s assume that you’ve already created a tons contents. After publishing the content, what do you do with all the blog posts and videos that you’ve worked so hard for? Just letting them sit there and hoping for the best?

Don’t let them wither away. Why not get the best out of your contents that you’ve invested effort and time? Breathe new life into your old contents and continue to gain and reach new audience by presenting it in a different way. In Search Engine Optimization, we call it “REPURPOSING”.

BENEFITS OF REPURPOSING CONTENT

Repurposing content has a lot of benefits, some are as follows: 

SAVE TIME

Repurposing content saves content creator in the content creation process. With this strategy, you don’t have to create a content day in and day out. You just have to work on promoting the content you already have in different ways. In repurposing content, you CREATE LESS, PROMOTE MORE.

GET AN SEO BOOST

Repurposing is a super hack with benefits for Search Engine Optimization. One blog post can lead to dozens of pieces of content which that gives you the opportunity to target the desired keyword. Plus, if you take your repurposed content outside your site, like sharing it on social media, sending it to your newsletter subscribers, you can receive quality links back to your site that will positively affect your SEO ranking.

REACH NEW AUDIENCE

In many cases, your original piece of content may have only made a splash with one group of people. They are people who prefer visual infographics over text statistics. Some choose podcasts over ebooks. Some prefer videos over text.

Giving your content a new look for different mediums allows you to meet an audience where they are.

REINFORCE YOUR MESSAGE

Marketing’s Rule of 7 states that:

a consumer needs to “hear” your message at least seven times before they’ll take action to buy your product or service

Repetition, through repurposing your content, can be an essential part of sending a message that sinks in.

GAIN EXTRA AUTHORITY

Publishing quality content in a variety of places on a single topic can help raise your profile in the industry and teach others to consider you as an expert. 

 

10 WAYS TO REPURPOSE CONTENT

Good content deserves to be repurposed. And so here are some of the many ways to repurpose your content.

1. TURN BLOG POSTS INTO PRESENTATIONS 

Turning your old contents into a presentation is a great way to maximize the mileage of your efforts. Presentations are more engaging than a paper and more interactive than a video. Sharing these slides to a social site can provide additional opportunities for engagement. SlideShare is an awesome place to share your presentation.

2. BUILD AN INFOGRAPHIC

Infographic is the summary of the content of your post in a visual outline. If you have a lot of data in your story, infographics are a super way to break up an article into just the major talking points. An infographic is 30 times more likely to be read than a blog post.

In creating a good infographic you need to make sure that it will catch the attention of the casual viewer by being both original and good-looking. A well-crafted infographic will be shared, liked, commented, shared and included in mainstream publications.

3. CREATE A PINTEREST INSTRUCTOGRAPHIC

Instructographics have a very similar look and feel of Infographics but focuses more on the how-to aspect. Instructographics is a combination of the words of instructions and graphics, so clearly there should be a teaching element to the design.

How can this help you with repurposing content?

Let’s say that you have a quite complex, well documented “how to guide” in your blog post. A long and complicated content like that will just be ignored by the people on social media. You need the content to be easy to visualize and of course shareable. An instructographic might do the trick.

Any how-to posts in your archives would be good opportunities to try an instructographic.

5. REFRESH AND REPUBLISH OLD POSTS

Everyone needs a little cleaning now and then. The same is true for your content marketing. A blog post with 100% accuracy a few months back might not ring true today. Repurposing your old contents is not about recycling, it is about bringing things back into relevance, with a new, more insightful look at them. Updating and republishing your old contents is a proven effective SEO technique to boost your search engine traffic.

Read this article ” Update Old Content For Search Engine Optimization “ to know more about updating old content, its benefits and how it affects your SEO score.

6. CRAFT A DAILY EMAIL SERIES

Some content—either a single, in-depth article or a series of posts on the same topic—lends itself well to bite-sized chunks, which can be ideal for a daily email series.

For instance, let’s say that you are a pro in digital marketing and you write weekly content on a blog about the latest news, tendencies or strategy in digital marketing. Instead of letting those old posts go to waste, you can create an email series of “tips and tricks” in digital marketing out from those posts. You can email these series to your readers or post it on your blog and use it as an opportunity to collect new leads and subscribers.

7. CREATE A PODCAST OR VIDEO SERIES

Different people, different preferences. Some of your audience prefers content they don’t have to read. In cases like this, podcasts and videos could be one of the most important repurposing methods. They open up a whole new way to connect with others allowing you to gain more audience.

8. CONVERT YOUR OLD BLOG POSTS INTO HANDS ON GUIDES
 

After having published a blog post of a specific topic for a while, you eventually start to assemble enough information and expertise to be able to train someone in the field (at least at a basic level). With all those collected information, so why not use all that knowledge to create a guide on how to do something like how the basic things to do in Search Engine Optimization, How to set up and read Google Analytics.

9. HOST A WEBINAR

The next step in audio-video content is a webinar, which allows you to both presents on a topic and engages your audience in conversation.

Throughout your blog you’ve probably discovered what topic your audience is most interested in. If yes, why not repurposing that topic into a conversion-driving event, like a webinar? Is not only a great way to repurpose content but also to generate leads.

Your existing content can be a great starting point for a webinar, or you can use a series of blogs as research for your final presentation.

WRAP UP

Content repurposing doesn’t just mean that you reuse an old piece of content over and over. True repurposing requires alteration of the content to make it fresh and appealing to a new audience.

If you know some more other great ways of repurposing content, just let us know in the comments.

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