Today I’d prefer to quote mobile apps together with business, and why you must take into account building a mobile app for your own company.

If you’re thinking that that mobile apps area unit only for large name brands like Walmart and Bank of America, you’re wrong. a lot of and a lot of little and midsize businesses area unit following the mobile trend, understanding that an efficient mobile strategy involves over simply a mobile-friendly web site.

In fact, of late you’ll notice that a lot of little businesses you move with in your lifestyle have their own dedicated mobile app — be it the corner eating place or the sweetness spa downtown. These firms area unit prior to the sport once it involves taking their promoting to successive level.

In case you’re still unsure why anyone would wish to create their own mobile platform, here area unit the highest seven advantages of taking place this path sooner instead of later.

1. Be Visible to Customers at All Times

Statistics show that the typical yankee spends quite 2 hours each day (!) on his or her mobile device. whereas most likely solely a couple of applications structure the majority of this total usage, it doesn’t modification the very factthat every user needs to unlock, scroll, and scan their device for the apps they’re searching for. Being “in the way” will be a plus to your company, as our mind unconsciously will record each image and text (or well-designed app icon!) it comes across — although it happens overlooked.

2. Create a Direct Marketing Channel

Apps serve several functions: they’ll offer general data, prices, booking forms, search options, user accounts, messengers, news feeds, and far a lot of.

One of the largest advantages of getting a mobile app is that each one the knowledge you’d prefer to offer to your customers – together with special sales and promotions – is true at their fingertips. Through push notifications you’re group action nearer to an on the spot interaction, and might simply cue customers regarding your merchandise and services whenever it is smart.

3. Build Brand and Recognition

A mobile app for your business will greatly contribute to your whole awareness. I’d prefer to break this subject down into 2 aspects, the mix of which is able to build your app a real winner:

Brand. A mobile app is sort of a blank hoarding sign. you’ll do what you wish with it; you’ll build it fashionable, hip, functional, shocking, or informative. however what you actually wish associated do} is produce an app that has options your customers can love, whereas at identical time is well branded and superbly designed.
Recognition. The a lot of typically you’ll get customers attached your app, the earlier they’ll be inclined to shop for your product and/or service. In advertising this can be referred to as the “effective frequency”: as a rule of thumb, hearing and/or seeing your whole more or less twenty times is what is going to get you actually noticed .

4. Improve Customer Engagement

No matter whether or not you’re commerce flowers or spa services, your customers want the way to succeed in you. Having a electronic communication (or facilitate desk) feature inside your app will extremely create a distinction within the approach you communicate along with your customers. suppose it: OpenTable, as an example, designed its entire business model around this principle. rather than business a eating house for a table, you’ll book it with but 5 clicks on their platform. currently suppose it: what percentage customers would like to speak with you via text than via phone?

5. Stand Out From the Competition

These days mobile apps at the little business level square measure still rare, and this can be wherever you’ll be able to take a giant leap prior to your competitors. Be the primary in your neighborhood to supply a mobile app to your customers. They’ll be surprised by your forward-thinking approach!

6. Cultivate Customer Loyalty

Last, however not least, the foremost necessary reason why you ought to take into account building your own mobile app is client loyalty. With all the noise out there — wayside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, web site banners, Facebook ads, and email selling — we have a tendency to slowly lose our impact on customers as a result of the Brobdingnagian quantity of advertising encompassing America all. It’s time to travel back to creating a real and sincere reference to your customers, and creating them a loyal lover of your product and/or service. i’m not speech communication a mobile app goes to save lots of your business, however it