With continuously evolving trends and tech, there has never been a more exciting time to be a designer. 2019 will be all about delivering on user experience: web design trends will prioritize speed and mobile design, eye-catching simple designs with asymmetrical layouts, immersive video backgrounds, and more.
Here are some of the dominating web trend predictions for 2019, but this is by no means the last word on creative innovation.
Bright and vibrant colors
Color is one of the most exciting tools for a designer to communicate a brand’s message. It not only has the power to draw attention but also has a direct influence on emotions and actions. Making such a strong impact, it makes sense that color choices should also be carefully considered for a great website design.
Bright and vibrant colors are excellent for attracting attention and highlighting call-to-actions. Too many bright colors can be distracting to the eye and actually decrease a viewer’s ability to remember information which is why it’s vital to find the right balance. It enhances all the right details and harnesses the audience’s reactions without feeling overwhelming when used correctly.
Even more video content
There is no surprise when I say that video headers are becoming popular. You might think with speed being such a huge factor this year that videos would bog down a site too much, but, interestingly, video backgrounds have been shown to increase conversions.
You don’t need an explainer video to tell you that video content for the web is nothing new. Video not only diversifies the page but caters to an on-the-go audience who don’t have the time to scan through a lot of text.
Videos encourage people to stick around and spend more time on your website. And, that’s why the video has become a strategic web design element
Responsive Design
Any website design having flexibility among all the screen resolutions and the devices are the most important approach among all the website trends. With mobile sites taking priority away from desktop sites, it’s no wonder that mobile first design has become a trend.
Responsive web design adapts to the size and shape of the device screen used to view your site. Well-executed responsive design provides a great user experience for everyone who visits your website. It creates a great user experience and is cost-effective which is also recommended by Google. It is very easy to manage as the website has one URL and HTML, regardless of the device. As it makes it easier for users to share and interact with the link provided.
Chatbots evolve
Chatbots have been up-and-coming for a while now but will finally move into the spotlight in 2019. This is mostly due to the advancements in AI and machine learning, making them more intelligent and efficient.
Over the last several years, interacting and communicating with bots has become more and more normal. Bots, or chatbots, are becoming increasingly common on websites and micro-interactions across digital media. It’s likely that you spoke with one the last time you called your mobile service provider.
Chatbots and machine learning will continue to enhance user interactions with websites, especially as autoresponder functionality inherent in most chatbots can seamlessly interact with users for you and provide excellent customer service upfront. This starts your relationship with potential customers off on the right foot while simultaneously gathering info for your sales team before they begin actually interacting with the prospect.
Minimalism
Perhaps one of the most classic and timeless web design trends, minimalism is often the go-to aesthetic of choice. The fewer elements and content on a website, the less your audience will have to think. If a website is designed in the right way, it will show the user exactly what she is looking for.
Because of outside influence, we are often asked to add more than we’d like to a design, and our instincts tend to guide our layout into symmetrical grids. In design though, less is often more and asymmetry can be powerful and eye-catching. This is precisely why minimalistic asymmetrical layouts are among the most difficult design styles to execute.
Whether through white space, contrast or clear typography, minimalistic designs allow users to naturally focus on the right message without getting distracted by other things. The key is to understand what those important elements are first and then hone in on the details.
Final Thoughts
Keeping up with trends can be a great way to keep your finger on the pulse of where businesses are heading. Your website is a critical component of your brand, and as your brand and marketing strategy evolves, your site should as well.
There are still many surprises in store and plenty of time to contribute your own ingenuity to this list of trends. As much as we’d like to imagine that we know what 2019 will bring, it is ultimately up to you. Whatever you choose, remember that there are many millions of websites online. The only way to stand out is to create a website that’s unique and different.
]]>CSS plays a major role in web development. It gives a website its look and layout. What most people don’t know about CSS is that it’s one web development assets that the browser will look for. The browser is blocked from rendering the page until CSS is downloaded and parsed, it must be as lean as possible. Here are five tips to help you get there.
While working with CSS, there are certain do’s and don’ts that should be kept in mind. This helps in getting the efficient results from CSS.
NAMING CONVENTION
Don’t describe style in selector names
Do not use descriptive class names like ‘ green’, ‘orangeDot’ etc. Instead go with class names that describe the purpose of the element or content and not its appearance.
Don’t
.blue-text { … }
Do
.highlighted-text { … }
Selectors should describe purpose, not style.
Keep specificity as low as possible without using tag selectors
Specificity can be a pain in the ass when it starts skyrocketing. Try to keep it as low as possible.
Don’t
.content #intro .icon { … }
Do
.intro-icon { … }
Talking about specificity, NEVER use id selectors and !important.
Do not use ID SELECTORS
ID selectors are fine, valid and perfect for styling unique parts of pages. But you can only use one ID per page. Here’s some of the reason why you should not use ID selectors.
1. Class specificity is lower than ID specificity
IDs have a much higher specificity than classes. A class on its own can’t overwrite styles belonging to an ID. To “beat” the ID, you would need either more IDs or to use !important. (Never use !important unless it is your last resort).
2. Classes can be reused.
IDs should be unique on a page ( but then some browsers didn’t follow this strictly). This means that if you use ID instead of class, you won’t be able to reuse the style attached to it within the same page. Classes, however, can appear on several HTML elements on the same page.
3. An element can have several classes, but only one ID
You can add many classes to a HTML element, for example
, but not ID.
Make all selectors referring to a page/component start with the same word.
Name your class related to which page they are used. This way, given a class name, you will automatically know which file to look for.
For example;
Don’t
.front-page-title { … } .intro-home { … } .home-text { … }
Do
.home-title { … } .home-intro { … } .home-text { … }
Don’t reset styles you just wrote
Don’t
.menu-item { margin-top: 5px; } .menu-item:first-child { margin-top: 0; }
Do
.menu-item:not(:first-child) { margin-top: 5px; }
The :not() pseudo-class has existed for years now and it’s well supported by all browsers, so there is no reason to write two rulesets, one creating the styles and the next one resetting them for a specific subset of elements when you could achieve the same with only one ruleset.
Use shorthand properties
You can shorten your code by using shorthand. For elements like padding, margin, font and some others, you can combine styles in one line. For example,
Don’t
font-size: 1.5rem; line-height: 1.618; font-family: "Arial", "Helvetica", sans-serif;
That’s a lot of CSS! Let’s tidy that up:
Do:
font: 1.5rem/1.618 "Arial", "Helvetica", sans-serif;
The font shorthand property condenses several declarations into a handy one-liner that takes up much less space.
This also applies in margin;
margin: 8px 7px 0px 5px; // top, right, bottom, and left values, respectively.
The padding property works the same way.
Cross Browser Compatibility
USE RGB format instead of Hex format
When you’re building a website, you simply must realize that it will be rendered by different browsers ( from niche ones like Konqueror to giants, such as Firefox, Chrome or IE), on different operating platforms and on different devices. As a web developer, it is your responsibility to create a unique experience that works equally great on all possible devices and systems.
For example:
A background-color with decreased opacity in hex format. This will work well in Chrome but not in Microsoft Edge and Internet Explorer. To solve this, convert it to RGB (RGBA if the opacity has been reduced).
Learn how to hasten page rendering by cutting the excess from your site’s CSS.
Render blocking css makes your website slow. Every one of your css files delays your page from rendering. The bigger your css, the longer the page takes to load. The more css files you have, the longer the page takes to load.
Do not use @import to call css
The CSS @import function allows a web developer to include external CSS files in a document. You can usually find it in the top lines of the css file looking like this:
@import url("cssfile.css");
The use of this method is not recommended because it adds to the time that it takes to load your css before your page can load.
Instead of calling that css file using the @import, include those css files from the html file by using the following code…
Make sure to replace “style.css” with the location and name of your file.
Remove Inline CSS files
Each css file your page uses adds additional time to your webpage loading by requiring an additional file to be called.
Because inline styles have the highest specificity in the cascade, they can overwrite things you didn’t intend them to. They also invalidate one of the most powerful aspects of CSS – the ability to style lots of web pages from one main CSS file to make future updates and style changes much easier to manage.
Use shallow selectors
Used consistently, shallow selectors can trim kilobytes off big style sheets. Take this selector:
Dont
nav ul li.nav-item
Instead, write it like this
Do
.nav-item
By doing so, the browser will render the elements targeted by shallow selectors faster. The browsers read selectors from right to left. The deeper the selectors are, the longer it takes for the browser to render and re-render the elements those selectors are applied to.
But sometimes you may need to additional specificity to overwrite a style from a framework like bootstrap. ]]>Chances are sensible you’ve tried PPC, SEO, or both. it’s conjointly safe to assume you saw some traction, however not enough to actually place you on the trail to touching your growth goals and high revenue targets.
What does one do now?
All digital marketing agencies you have got reached intent on just about promise a similar factor, and when reading through multiple proposals, all of them begin mixing along during a static cloud of noise.
This is precisely why the most effective business growth agencies provide a digital marketing workshop in order that organizations like yours will discover potential road mapping methods tailored to your business.
This is advantageous for brands as a result of it helps them outline the proper direction before finance time and capital into a “best guess” strategy planned by a same agency.
Any digital marketing workshop ought to be conducted to align each sides–the agency and also the client. mutual affection is extraordinarily valuable, and a workshop helps confirm the simplest digital selling growth stack before diving deeper.
This is a selected set of tools and methods supported every business’s wants which will alter a profitable and effective set up. it’ll even be designed with a cohesive directive thus all its operating elements align to realize desired goals.
Digital Marketing may be a broad class of service wherever promotional campaigns area unit dead during a type of mediums that area unit revealed or broadcasted through digital platforms. every business is exclusive in its own vogue and a decent digital selling company must confirm the optimum selling combine for a selected business.
Creating and implementing a good digital marketing strategy for a start-up or a little business unit are often. additionally to the current, the person who wrote it ought to collate, measure, analyse and act on knowledge extracted from numerous platforms. little and medium businesses operate a restricted scale and have numberless tasks to be managed on a commonplace. An infatuated marketing team is sort of not possible to afford or operate at this stage.
A digital marketing agency will dramatically expand leads and generate sensible returns in little businesses. The agency will generate traffic to your web site and convert them to leads through a good spectrum of services like SEO, ASO, PPC, SEM, SMM, SMO and net selling below one roof to boost the web presence of your business.
Expense vs investment?
Creating an efficient digital promoting strategy involves managing varied solutions and platforms with a tailored set up and a centered management that ultimately results in a rise in whole promotion and visibility. Hiring a Digital marketing agency isn’t simply another expense; on the contrary it’s a solid investment than hiring a fanatical team to manage promoting and promotions.
Difference brought out by an infatuated digital marketing agency:
Campaign management
A professional digital marketing agency will devise an efficient campaign management system to spot target markets, to explore the way to effectively utilize resources and to withdraw into extra platforms to convey the most effective results. A promotional campaign defines client personas to spot appropriate platform for max ROI. The agency integrates the multiple platforms and package to make a dynamic strategy that works across all media between all departments.
Search Engine improvement (SEO)
Digital Marketing optimizes content therefore on rank the business extremely on programme results. we have a tendency, we at Go2designlab go a step any and make quality and relevant content for you. we have a tendency to conjointly update client websites and every one of their on-line content and create it keyword-rich beside high SEO visibility and client engagement.
Social Media experience
Go2designlab promotes online content through targeted social media posts associated make sure the content enjoys an exponential growth because it is shared. in line with recent survey over seventieth of customers area unit possible to create a getting call supported social media referrals. investment the receptive audience on social media may be done solely by reaching intent on them through correct channels. Office promotes all of your channels, merchandise and services with the assistance of targeted ads that reach prospective purchasers.
Let’s analyze the benefits of a digital selling agency:
Assessability
In digital marketing everything are often exactly measured. There are several social media and analytic tools to accurately measure a campaign. just in case one strategy doesn’t work, you’ll save cash by pivoting to a different strategy quickly and expeditiously.
A whole team at your disposal
Investing in a very digital marketing company will fetch sensible results instead of hiring and managing a team internally. You not have to be compelled to worry concerning hiring workers and train them to manage social media, write blogs, create web site updates, or handle email and Google AdWords campaigns. a decent digital selling agency can have experience for each space and therefore the right technology to try to to everything from web site building to making mobile applications supported your concepts.
Digital Marketing works quickly
With online power, results area unit abundant quicker. quicker leads generate additional sales. once a digital marketing company is employed, time spent on teaching a team of recent hires or managing their progress is saved.
Gains additional attention
Search engines facilitate America take enlightened shopping for choices than any ancient selling platform. we’ve tough push advertisements and that we have forever shunned ourselves from reading / observation them. Digital selling fits additional naturally into our lifestyle. Examples: SEO rankings facilitate with web site visibility, social media helps in relationship building with potential customers, email selling generates leads.
Cost effective
Online marketing provides value effective platforms that may save selling budgets and if utilized sagely, it can give the simplest ends up in a brief span. For this purpose, social media platforms like Facebook, Twitter, Youtube and Pinterest, provide you with abundant flexibility to market business and types.
Brand recognition and client loyalty
A in digital campaign will pave manner permanently complete recognition and recall. This elevates the complete worth and builds name for business. With these factors, client engagement are satisfactory that successively can reward the business with conversions and client loyalty. With glad customers United Nations agency get customized repaired, there area unit many opportunities for cross-marketing.
Increases Visibility
Digital marketing service expands your reach and helps business stay to bear with customers anyplace, anytime, up company’s visibility online. Quality diary posts concerning merchandise and services will bring a connect with the top users. a loyal web site for the business will higher brag your merchandise and services. Company pages on social networking sites, like Facebook, Google+, and Twitter will target a a lot of users that might become your potential customers.
Return
Digital marketing provides SEO, SEM, SMM services that make a gentle flow of targeted traffic to websites incessantly, permitting business to convert leads with minimum effort. This successively can facilitate with smart come on investments.
Professional setup
One factor to take care of once choosing bureau, is that the advantage of operating with distinct professionals within the business. bureau is probably going to produce higher output that provides best leads to gait and cheap price.
Finally
Go2designlab is over simply a digital marketing company. we’ve got expertise in developing effective marketing campaigns for clients in order that they are able to do their goals. we’ve got an honest expertise operating with tiny businesses, and would love the chance to indicate you what we are able to do for you. to find out additional regarding our digital marketing services.