With continuously evolving trends and tech, there has never been a more exciting time to be a designer. 2019 will be all about delivering on user experience: web design trends will prioritize speed and mobile design, eye-catching simple designs with asymmetrical layouts, immersive video backgrounds, and more.
Here are some of the dominating web trend predictions for 2019, but this is by no means the last word on creative innovation.
Bright and vibrant colors
Color is one of the most exciting tools for a designer to communicate a brand’s message. It not only has the power to draw attention but also has a direct influence on emotions and actions. Making such a strong impact, it makes sense that color choices should also be carefully considered for a great website design.
Bright and vibrant colors are excellent for attracting attention and highlighting call-to-actions. Too many bright colors can be distracting to the eye and actually decrease a viewer’s ability to remember information which is why it’s vital to find the right balance. It enhances all the right details and harnesses the audience’s reactions without feeling overwhelming when used correctly.
Even more video content
There is no surprise when I say that video headers are becoming popular. You might think with speed being such a huge factor this year that videos would bog down a site too much, but, interestingly, video backgrounds have been shown to increase conversions.
You don’t need an explainer video to tell you that video content for the web is nothing new. Video not only diversifies the page but caters to an on-the-go audience who don’t have the time to scan through a lot of text.
Videos encourage people to stick around and spend more time on your website. And, that’s why the video has become a strategic web design element
Responsive Design
Any website design having flexibility among all the screen resolutions and the devices are the most important approach among all the website trends. With mobile sites taking priority away from desktop sites, it’s no wonder that mobile first design has become a trend.
Responsive web design adapts to the size and shape of the device screen used to view your site. Well-executed responsive design provides a great user experience for everyone who visits your website. It creates a great user experience and is cost-effective which is also recommended by Google. It is very easy to manage as the website has one URL and HTML, regardless of the device. As it makes it easier for users to share and interact with the link provided.
Chatbots evolve
Chatbots have been up-and-coming for a while now but will finally move into the spotlight in 2019. This is mostly due to the advancements in AI and machine learning, making them more intelligent and efficient.
Over the last several years, interacting and communicating with bots has become more and more normal. Bots, or chatbots, are becoming increasingly common on websites and micro-interactions across digital media. It’s likely that you spoke with one the last time you called your mobile service provider.
Chatbots and machine learning will continue to enhance user interactions with websites, especially as autoresponder functionality inherent in most chatbots can seamlessly interact with users for you and provide excellent customer service upfront. This starts your relationship with potential customers off on the right foot while simultaneously gathering info for your sales team before they begin actually interacting with the prospect.
Minimalism
Perhaps one of the most classic and timeless web design trends, minimalism is often the go-to aesthetic of choice. The fewer elements and content on a website, the less your audience will have to think. If a website is designed in the right way, it will show the user exactly what she is looking for.
Because of outside influence, we are often asked to add more than we’d like to a design, and our instincts tend to guide our layout into symmetrical grids. In design though, less is often more and asymmetry can be powerful and eye-catching. This is precisely why minimalistic asymmetrical layouts are among the most difficult design styles to execute.
Whether through white space, contrast or clear typography, minimalistic designs allow users to naturally focus on the right message without getting distracted by other things. The key is to understand what those important elements are first and then hone in on the details.
Final Thoughts
Keeping up with trends can be a great way to keep your finger on the pulse of where businesses are heading. Your website is a critical component of your brand, and as your brand and marketing strategy evolves, your site should as well.
There are still many surprises in store and plenty of time to contribute your own ingenuity to this list of trends. As much as we’d like to imagine that we know what 2019 will bring, it is ultimately up to you. Whatever you choose, remember that there are many millions of websites online. The only way to stand out is to create a website that’s unique and different.
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First, the business environment continues changing. The company's website is the connection of lines. So it needs to continue to redesign their website. Small businesses evolve, adapt, and change to match a wealth of influences and market forces. Your website, at its very least, is an extension of your business. It should be integral to growth and change. It is central to market goals, and combine this with technological advances and user expectations.
What is the purpose to redesign the website?
The marketing strategies of other companies can reflect changes in results. The company's website doesn’t need a full website redesign to adjust the marketing strategy, it is a good choice if business people check the website if it is still aligned with the newest marketing plans.
Can create a better user experience.
The user experience is a discipline of a design that is becoming increasingly crucial in website success. It deals with the experience of a visitor has when navigating through your website and how it caught their intentions.
A site that is carelessly handling to navigate, has a slow load time, and it can give the unnecessary complexity that can turn off the visitors and can cost you a valuable lead.
Your website needs a mobile responsive.
Today’s generation there’s multi-screen, a company need to make the website be a response to the multi-screen. If your website is not mobile optimized, you can miss the valuable leads. If you can’t see your own website on your mobile device also the customer can’t see so they choose to go another site.
You can get the result that you want.
If your website is functional and user-friendly you can get an awesome feedback. You should redesign your website in order to get other valuable leads and customers. Examine your site conversion rates because visitors can be customers also can provide you a clear idea what problem needs to improve.
Your branding need to up-to-date.
Your company’s branding needs a consistent with your website. When you updating your website you should include your content and important keywords. You need a landing page that it looks like your company.
Can have an effective website strategy.
If you are already done a redesign, you learned a fair amount about what does not work well in the design process. Not only having one website redesign take an interactive approach. Having an approach it can help you to use the information you gathered about what works to improve your website accordingly. You can’t even notice the small changes on the sites you visited. The major brands have the entire teams to performing every little detail. You can make sure your every change you make has a clear purpose and solve the problems.
You want a better content strategy.
Having a content on your website can improve your customer retention to SEO and with the continuing changes to the search engines, you should be smart to put a fantastic content plan. The quality content is useless if your visitors difficult to find it. If you are planning to make big changes to your content, web redesign may be a wise choice. In that way, your content is easy to find and your leads will grow and grow.
Your other competitors changed their site.
Your competitors changed their site to improve their rankings and can push you down in searches. Maintaining your edge in search not only the goal, you should need to be near on the top of SERPs to defeat your competitors. Analyze what SEO that you should adjust to being on the top of searches.
How much does website redesign cost?
Website design costs vary according to a wide range of factors, including the level of redesign required. In most instances, it is actually more cost-effective to start again. Nonetheless, however much you invest in your website redesign is exactly what – an investment. Websites pay for themselves. A good website should bring a valuable return on investment.
Your other third-party tool is outdated.
If your website is like other company, you should fix the third-party tools that can improve your functionality. If your tools are not up-to-date you should update them. The best way is to make your tools is up-to-date because visitors can be a customer.
Your website doesn’t give value to your customer.
Potential visitor visit only once in your website, you should make things that helpful or useful to them, they will always return to your website. In additional to your current products or services, the regularly-updated in mobile web design, and video content can keep your visitors coming back for more.
Your website doesn’t work.
This is one of the most common mistake creating a website, you have probably unbalanced on your website this can be a not working normally. Your website needs to be a user-friendly because this is one of the problems that are not effective and you can’t realize that they are making your site less effective.
Optimize the buyer’s journey on your website.
Your website is an important thing to your sales. It works around to the clock to create a positive idea for the visitors. That is why it is important to design your website to the buyer. The user journey takes into account to your buyer’s journey and can keep them moving through your sales channel.
Your website hasn’t the same with your business.
Other reason that you need a website is that it has not kept up with changes in your business. The outdated information can difficult to understand in your customer and can cause problems for your team.
The website is mobile friendly.
The Internet usage statistics shared by googling some of the smartphone users used search to find a local business or job. The mobile web usage has been growing by year after year. The internet users prefer to use the mobile devices to browse the web.
Your social media shares don’t look great.
When you share your site on social media, the links need to look good. The link’s thumbnail should be eye-catching. The title of the link and the description should also have a useful thing that gives readers an idea of what you shared all about.
The visitors quickly leave the site.
Some website works best when the users visit multiple pages, also you want people to read and share your articles. If you have an e-commerce website, you want people to browse your products and services you offer. If this is the case of your website, the users should be sticking around for a few minutes.
There are a few studies you can use to figure out if users leave your site too quickly:
- Bounce Rate. Your bounce rate is the number of bounces divided by the number of sessions on your site. Keep in mind that if users leave your site quickly but you still meet your business goals, then you don’t have anything to worry about.
- Pages/Session. This is the average number of pages that users view per session. The higher this number, the more pages your average user views when looking at your site.
- Behavior Flow. This can give you a better idea how too greatly users go through to your website, especially your metrics is above to your needs.
The competitor’s website can make you jealous.
You do not need to redesign your website every time like your competitor's changes. It is important to record your business does not live inside a filter bubble, if your website is not in the quality of your competitors, you are the most likely losing sales than another website.
- Competitor’s SEO in better. Maintaining the edge in search is not your only goal, if you are not near the top of the searches results, you need to adjust the strategy of your website to compete.
- Your competitor has better content and function. If you spend the time to your competitor’s website and you meet your goals is far from the better you should find an agency that can build you a website that can be more eye-catching to the users.
- Competitor’s design is better. You can visit your competitor’s website and you feel jealous, you can probably create a design that can compete with your competitors.
Some of the content doesn’t display properly.
Your images might not be displayed right, some of these things can be fixed in a simple update. It is possible that your website is running on scripts that are no longer supported. If your website is designed for several years, this can’t be compatible with the newer browsers and devices. If you unsure what is the cause of the problems on your website, you can contact us to figure it out and can help you to get more upgraded designs that customer needed.
Your website isn’t secure.
There is a website that is easy to attacks, such as those content management systems, also those e-commerce websites that send or receive payments online. In case of an attack, the data of customer can be stolen, and your website could be hostage form anonymous people. You can see the unwanted ads and links that start appearing on your website.
Users can’t find what they’re looking for.
When the potential customer visits your site, they could be able to figure out what to do. If users looking for the specific information, they can find what they are looking for in a few minutes. You should need your website easier to navigate. If you get many calls and emails about the information you can start successful business leaders.
The design isn’t flexible enough
A mistake many businesses make when designing a website is designing it for today’s needs only. A website should be adaptable. Content strategy changes over time, and if your site isn’t flexible enough to meet new needs, such as additional pages, then you will need to begin planning a website redesign.
Your Content Management System is past its time
The whole purpose of a CMS is to make your website management easier. In reality, many website owners find they have to navigate quirks in their CMS in the same way you have a knack for locking your own front door. Without realizing it, CMS can become harder and harder to use over time. By redesigning your website you’ll get back to ease of use.
How many times should I redesign my website?
If you’re asking that question, the answer is almost certainly now. Generally, website redesign should be considered everyone to three years, depending on the nature of your site, business, and technology advances in that time. However, in reality, it should be as soon as it isn’t meeting yours, or your customer’s needs.
If you have a web developer on-board with a maintenance contract, you will also need to liaise with them regarding when a redesign might be necessary.
How does my website compare to my competitors?
As we’ve already said, it’s easy for your potential customers to go elsewhere if they don’t quickly get what they need from your website. 75% of people rate the credibility of a company on the design of their website, so you need yours to be ahead of your competitors.