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2019 Website Design Trends

MJ — Sat, 05 Jan 2019 03:31:44 +0000

With continuously evolving trends and tech, there has never been a more exciting time to be a designer. 2019 will be all about delivering on user experience: web design trends will prioritize speed and mobile design, eye-catching simple designs with asymmetrical layouts, immersive video backgrounds, and more.

Here are some of the dominating web trend predictions for 2019, but this is by no means the last word on creative innovation.

Bright and vibrant colors
Color is one of the most exciting tools for a designer to communicate a brand’s message. It not only has the power to draw attention but also has a direct influence on emotions and actions. Making such a strong impact, it makes sense that color choices should also be carefully considered for a great website design.

Bright and vibrant colors are excellent for attracting attention and highlighting call-to-actions. Too many bright colors can be distracting to the eye and actually decrease a viewer’s ability to remember information which is why it’s vital to find the right balance. It enhances all the right details and harnesses the audience’s reactions without feeling overwhelming when used correctly.

Even more video content
There is no surprise when I say that video headers are becoming popular. You might think with speed being such a huge factor this year that videos would bog down a site too much, but, interestingly, video backgrounds have been shown to increase conversions.

You don’t need an explainer video to tell you that video content for the web is nothing new. Video not only diversifies the page but caters to an on-the-go audience who don’t have the time to scan through a lot of text.

Videos encourage people to stick around and spend more time on your website. And, that’s why the video has become a strategic web design element

Responsive Design
Any website design having flexibility among all the screen resolutions and the devices are the most important approach among all the website trends. With mobile sites taking priority away from desktop sites, it’s no wonder that mobile first design has become a trend.

Responsive web design adapts to the size and shape of the device screen used to view your site. Well-executed responsive design provides a great user experience for everyone who visits your website. It creates a great user experience and is cost-effective which is also recommended by Google. It is very easy to manage as the website has one URL and HTML, regardless of the device. As it makes it easier for users to share and interact with the link provided.

Chatbots evolve
Chatbots have been up-and-coming for a while now but will finally move into the spotlight in 2019. This is mostly due to the advancements in AI and machine learning, making them more intelligent and efficient.

Over the last several years, interacting and communicating with bots has become more and more normal. Bots, or chatbots, are becoming increasingly common on websites and micro-interactions across digital media. It’s likely that you spoke with one the last time you called your mobile service provider.

Chatbots and machine learning will continue to enhance user interactions with websites, especially as autoresponder functionality inherent in most chatbots can seamlessly interact with users for you and provide excellent customer service upfront. This starts your relationship with potential customers off on the right foot while simultaneously gathering info for your sales team before they begin actually interacting with the prospect.

Minimalism
Perhaps one of the most classic and timeless web design trends, minimalism is often the go-to aesthetic of choice. The fewer elements and content on a website, the less your audience will have to think. If a website is designed in the right way, it will show the user exactly what she is looking for.

Because of outside influence, we are often asked to add more than we’d like to a design, and our instincts tend to guide our layout into symmetrical grids. In design though, less is often more and asymmetry can be powerful and eye-catching. This is precisely why minimalistic asymmetrical layouts are among the most difficult design styles to execute.

Whether through white space, contrast or clear typography, minimalistic designs allow users to naturally focus on the right message without getting distracted by other things. The key is to understand what those important elements are first and then hone in on the details.

Final Thoughts
Keeping up with trends can be a great way to keep your finger on the pulse of where businesses are heading. Your website is a critical component of your brand, and as your brand and marketing strategy evolves, your site should as well.

There are still many surprises in store and plenty of time to contribute your own ingenuity to this list of trends. As much as we’d like to imagine that we know what 2019 will bring, it is ultimately up to you. Whatever you choose, remember that there are many millions of websites online. The only way to stand out is to create a website that’s unique and different.

Creating a Strong Online Presence for Marketing Success

go2designlab-editor — Tue, 25 Sep 2018 01:45:23 +0000

According to Google, ninety-seven of consumers use online|the net to go looking for native businesses – and if the overwhelming majority of your potential customer’s area unit online, you ought to be, too. Having a robust online presence could be a crucial part of your promoting strategy, in spite of what size your business is or what trade it belongs to.

An online presence is very important for departing promoting as a result of it reinforces your complete and what you supply to your target market. Once you’ve communicated together with your audience, you’ll have to be compelled to have an internet presence that helps portray why your product or service is therefore nice – as a result of that’s ensuing stop for the bulk of your potential customers.

It’s additionally important for incoming promoting, as a result of quality online content can facilitate attract customers albeit they haven’t detected you’re complete. So here area unit 3 of the primary stuff you have to be compelled to consider once building your on-line promoting efforts.

1. Your website

All businesses, in spite of however tiny, ought to have a website. It is very basic, however, it ought to contain the elemental data customers both existing and potential – would like. as an example, one frustration I encounter way too usually is restaurants that don’t have a website with a current menu, gap hours, location and get in touch with data. I do know I’m not alone therein if I can’t notice these details, I’m less possible to go to the building – but there’s no reason a business ought to lose potential customers over one thing that’s really easy to remedy and prices little.

A basic website is pretty simple to line up victimization Associate in a Nursing application like WordPress. WordPress could be a free blogging tool and content management system that provides users the choice to pay a touch additional for the premium version. If it’s relevant to your business, you’ll even add a web look – after all, in 2013, seventy % of consumers preferred to try to their retail looking online.

If you’re undecided wherever to begin, there’s a good guide to WordPress for little businesses on Social Media these days. It’s simple to grasp and runs through the factors you wish to contemplate and steps you wish to require once putting in your tiny business web site. If you’re ranging from scratch and undecided what your website ought to embody, survey your existing customers. whether or not you transmit AN email inquiring for their input, or mention it nonchalantly whereas creating their occasional, it’s the most effective thanks to getting the insight you wish – people like to be concerned and share their opinions.

2.computer program optimization

Once you have got an internet site, it’s very important that it will truly be found by search engines. After all, eighty-nine % of consumers use search engines to analysis a product, service or business before creating a call. to require advantage of this, you wish to form absolutely to verify computer program optimization (SEO) for your website.
In case you’re not fully certain what SEO means that however it works, or why it’s vital, here’s a fast rundown:
• What: the aim of SEO is to form it simple for search engines to seek out your website and list it in their ‘organic’ (as hostile ‘paid’) results.
• Why: folks tend to trust search engines, therefore websites that seem high in results pages are a lot of doubtless to receive traffic.
• How: mistreatment search-engine friendly ways to enhance your website.
• Who: everybody – anyone United Nations agency has info that individuals need to seek out on we bought to be mistreatment SEO techniques.
• When: All the time – SEO is Associate in Nursing current method. It’s vital to watch the knowledge on your website and certify it’s current and proper. Search engines conjointly love new content, that is why beginning a journal will do wonders for your SEO.
• Where: Major search engines embrace Google, Yahoo, and Bing. They connect folks everywhere the globe to the content they need, from merchandise to services to info.
The Beginner’s Guide to SEO by Moz and Google’s Search Engine Optimization Starter Guide both provides the fantastic summary of the fundamentals and can assist you to optimize your website.

3. Social media

Social media is a very important a part of your online presence that improves your probabilities of generating further revenue and building client loyalty. It permits customers, potential customers, and alternative interested parties to have interaction simply via a channel that plays a very important role in their everyday lives.

Although not each social media channel are relevant to every business, it’s undoubtedly priced wanting into your choices. for instance, Facebook and Twitter can serve a purpose for nearly any business – it’s an excellent place to post news, tips, photos, and videos and raise and answer queries.
In addition to Facebook and Twitter, you would possibly realize Instagram, Google+, LinkedIn, YouTube, Pinterest, Tumblr, FourSquare useful. make certain to analysis on the market channels and conclude if they’re going to work for you. Instagram, for instance, may be a photo-sharing network, thus it works splendidly for businesses commercialism ‘beautiful’ product like jewelry, food or housewares. It’s vital to think about your target demographic – Instagram has around 130–150 million users, over a simple fraction of that square measure girls between the ages of eighteen and thirty-five. With Instagram, you’ll conjointly have to be compelled to keep a smartphone handy to properly access your account and have interaction together with your audience.

Once you’ve set that social media channels to use, get a transparent plan of the sort of content you’ll be able to share. The additional compelling and interesting your material is, the additional seemingly your followers can like, comment and share your posts. Engagement is vital to promoting your whole – not solely it causes you to additional appealing to existing customers, the additional positive group action that goes on, the upper the possibility is that their friends are exposed to your whole and intrigued by what you have got to supply.
When they do that, they’re partaking together with your whole and their networks (friends, family, colleagues) square measure seeing that engagement and should be prompted to envision you out for his or her own wants.

E-commerce, The New Face of Retailing

go2designlab-editor — Fri, 20 Apr 2018 04:09:09 +0000

Because of the dramatic technological evolution, a lot of innovations have been introduced to the business world. One of them is the E-commerce business which has greatly impacted the way people and business merchants look at retailing.

What is E-commerce?

E-commerce or Electronic Commerce is a term used for electronically selling goods and services over the internet by means of a website or can also be termed as Online Shopping. E-commerce transactions take place as business to business, business to consumer, consumer to consumer or consumer to business. Since we already have the ability to process credit card transactions over the internet, almost anything can be sold online.

How does it work?

It basically works just like traditional retailing, only, all the transactions made is done electronically or over the internet and the goods are delivered to the customer’s delivery address. Here’s an example of a transaction flow of an e-commerce transaction in a nutshell.

A customer sitting on his/her computer or Smartphone looks for goods or services over the internet.
He/she will be directed to an E-commerce website. Goes over the products listed on the seller’s website.
Adds all desired product to his/her cart.
Proceeds to the checkout page where payment details are needed. The customer can use any payment methods convenient for him/her and places the order.
The system takes care of all the payment transactions.
The customer then waits for the good to be delivered to his/her doorstep.

Advantages of E-commerce

Open 24/7/365

An E-commerce website is running almost all the time. From a vendor’s perspective, this increases the number of orders received. On the other hand, it is more convenient for customers to have a store that is always open.

Price comparison

Buyers can easily compare prices by browsing from different E-commerce merchants using online services. Now they don’t need to go from store to store to find the best price. With just a few mouse clicks they will be able to find great deals on desired items.

Shop at Home

Traveling long distance to reach your preferred physical store is very time and energy consuming not to mention the cost as well. E-commerce provides the convenience of doing your shopping at home with just a few mouse clicks.

Cost-effective

By the use of automated checkout, payments, billing, inventory management, and other operational processes reduce the number of employees needed to have an e-commerce business. A prominent physical location is not required if you are an E-commerce merchant. This lowered cost could possibly be passed on to customers perhaps in a form of discounts.

Quick access to product information

Physical stores are limited to the amount of information that they can display. E-commerce websites can dynamically add or update any information needed to be made available to the customers without any extra cost.

Maximizes geographical scope

Now, you won’t be limited by the geographical area that you can service. By having an E-commerce website, you can expand your service area worldwide. E-commerce has eliminated every remaining restriction of geography.

No more pushing carts

On an E-commerce website, it’s all about spontaneously navigating through the page and using search boxes on narrowing down your product search. No more pushing your cart to the right aisle to look for your desired products. You can get rid of falling in long slow moving lines to pay for it and worrying about carrying all those heavy loads.

No more shopping invasion

There are some people who are annoyed or frightened to interact with store employees. In a case of being asked questions or listening to promotions throughout the shopping experience, most of the people prefer shopping online since it is less invasive. This is one of the great advantages of E-commerce.

Organic Business Growth

By the use of E-commerce blogging, you can increase organic traffic on your website. From writing blog content to making videos, you’ll be able to improve your online presence to gain more visits to your website without having to spend extra money.

Remarketing

Through the use of cookies, the merchant can catch a lot of information about its customers that can be used for future marketing references. Since E-commerce captures buyer’s contact information, merchants can easily send out automated and custom-made emails.

Businesses who are engaging in E-commerce has significantly increased over the past few years and will continue to increase over time since it brings about convenience and faster business growth. Displaying a range of products and services is what every businessman is looking for. Being an E-commerce merchant gain a lot of benefits since it provides convenience to both consumer and merchants. For people who are looking to start up a business or those businesses who are looking to expand and grow their business, E-commerce is a great option for you.

Don’t Be A Faceless Brand

go2designlab-editor — Wed, 21 Mar 2018 22:46:20 +0000

The Brand is the single most important element to a business or organization. It defines how your customers see your business and product. A strong brand helps you stand out from the competition and avoiding having to compete on price. The most efficient way of building a strong brand is through online.

But remember, building a successful brand is difficult and will take time. There are more or less 2.5 billion social media users, with these billions of social media users you would probably think it would be easy for you to have your brand known. But no, your competitors are also taking the advantage of the internet and social media to introduce their brand. The success of your brand really depends on your branding strategy.

What is Branding Strategy?

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. It’s figuring out your positioning or winning-difference. With effective brand strategy, you can stand out from the competition and avoid having to compete on price.

Developing a brand strategy can be one of the most difficult steps in the marketing plan process but it's a vital step in creating the company identity. We have here a list of key strategies to consider when building a successful brand online.

Know Who You Are

The first thing to do is to make sure that the way YOU perceive your brand is the same with the way others perceive it. Your company, its products, and services have a story to tell. You just have to find a way on how to relay those stories to your target customer.

Know Your Audience

You must first have a clear understanding of your audience, especially before you begin creating content strategies and communication plans. You need to understand what your audience wants, and needs. The message you are sharing online must be in line with your business and suitable for your target audience.

Give Your Brand a Voice

Based on research conducted, determine what your audience wants to hear and what message you want to relay to them. This will form the foundation for your brand’s voice. But in doing so, keep the following in mind:

Have an open mind and consider all ideas
When creating content, make sure that your audience can relate to it. Remember people respond better to a conversation that relates to them and engages them.
Be consistent. In online branding,” consistency is the key. People look for consistency in a brand.
Online Presence

Having a website for your business is very important in building a strong brand online. Nowadays, millions of people go check online to purchase product or services. Now if they can’t find you online, that potential customer will go to your competitor which they found online even if you offers better products or services at a price. Now lets us say you have a website for your business, there are still a lot of things to consider but let’s take a look at the two most important things.

Design

Your website is your customer service representative, it is the digital face of your business. A poorly designed website is close to a rude, unhelpful customer service rep. A well-designed website, on the other hand, is like a polite, friendly rep that goes out of his or her way to help customers in any capacity. As for trust, the concept is similar. Would you invest money a business located in a dark, back-alley building with cracked windows and trash all over the place? Of course not. Accept it or not, we humans are visual creatures, and putting your best web design foot forward is very important in converting your visitor to a customer.

SEO

Building a strong online presence for your online business doesn’t just solely focused on your website’s structure but also on its content. SEO stands for search engine optimization which is a process of optimizing your online content to increase your website traffic. Your competitors know this and are investing in an SEO company to help them establish and maintain a strong online presence. If your competitors are optimizing their content then they will appear to you on Google and get all those visitors that will eventually turn into customer before your website will. The purpose of SEO is to help people who are looking for you find you.

Engage in Social Media

Social media is probably the best start in building your brand online. In 2017, research shows that there are around 2.46 billion social media users around the globe. Start by listening and seeing who is talking about your brand. If no one talks about you, then start the talk. But make sure to start a conversation that will urge people to interact. Your brand will surely be popular online in no time if you remember to treat social media as a conversation.

Your Partner In Building a Strong Brand Online

Does your branding reflect your business? Is a mismatch between the way you communicate online and your branding? If the answer is then you need to make a change now. The way you build your brand online will shape not only the way people perceive your business but also how you make money. Having a strong personal brand is vital for a business leader, be the guy your competitor wants to beat. The go2designlab design is here to help achieve that. Together, by building a strong brand online, we will boost your sales.

If you seek for a professional partner in building a strong brand online,

contact us at (032) 410-6528 / (032) 415-5536;

you may e-mail us at [email protected].

#TRENDING “What it does to someone’s business?”

MJ — Sat, 30 Apr 2016 06:21:37 +0000

#TRENDING

It was revealed recently that Tiffany & Co., a bauble company with a brand once so sought-after for a name had become synonymous with jewelry, has experienced a sales decline for the fourth quarter of the 2015 fiscal year. The problem: the brand’s products don’t appeal to the millennial and teen generation of today, according to an article by Business Insider. It doesn’t fit well with the trends of the younger generation.

This is an example of how market trends can affect a business, regardless of size. It’s important for businesses, to keep up with trends because it can mean the difference between a successful venture and a failure. This is especially relevant with small businesses.

Keeping up with—and more importantly, adapting to—trends in your market is necessary for business for the following:

It dictates decisions you need to make for future endeavors. To know what directions, you need to take your company in, you need to know what people need or want. Otherwise, to the consumer you are obsolete. The “next big thing” is what is going to decide how to move forward with marketing, production, and creation.
It gives you an edge over your competitors. No matter what business you are in, there will always be a competition. Knowing ahead of time what your consumers are looking for will give you an edge over businesses that don’t keep up with trends.

It doesn’t matter how long you have been in business, or how relevant you are at any period of time; if you’re unable to keep up with what is trending, you won’t find long-term success. Realize the value of trending in the business world, because that is what will keep you on the map.