With continuously evolving trends and tech, there has never been a more exciting time to be a designer. 2019 will be all about delivering on user experience: web design trends will prioritize speed and mobile design, eye-catching simple designs with asymmetrical layouts, immersive video backgrounds, and more.

Here are some of the dominating web trend predictions for 2019, but this is by no means the last word on creative innovation.

Bright and vibrant colors
Color is one of the most exciting tools for a designer to communicate a brand’s message. It not only has the power to draw attention but also has a direct influence on emotions and actions. Making such a strong impact, it makes sense that color choices should also be carefully considered for a great website design.

Bright and vibrant colors are excellent for attracting attention and highlighting call-to-actions. Too many bright colors can be distracting to the eye and actually decrease a viewer’s ability to remember information which is why it’s vital to find the right balance. It enhances all the right details and harnesses the audience’s reactions without feeling overwhelming when used correctly.

Even more video content
There is no surprise when I say that video headers are becoming popular. You might think with speed being such a huge factor this year that videos would bog down a site too much, but, interestingly, video backgrounds have been shown to increase conversions.

You don’t need an explainer video to tell you that video content for the web is nothing new. Video not only diversifies the page but caters to an on-the-go audience who don’t have the time to scan through a lot of text.

Videos encourage people to stick around and spend more time on your website. And, that’s why the video has become a strategic web design element

Responsive Design
Any website design having flexibility among all the screen resolutions and the devices are the most important approach among all the website trends. With mobile sites taking priority away from desktop sites, it’s no wonder that mobile first design has become a trend.

Responsive web design adapts to the size and shape of the device screen used to view your site. Well-executed responsive design provides a great user experience for everyone who visits your website. It creates a great user experience and is cost-effective which is also recommended by Google. It is very easy to manage as the website has one URL and HTML, regardless of the device. As it makes it easier for users to share and interact with the link provided.

Chatbots evolve
Chatbots have been up-and-coming for a while now but will finally move into the spotlight in 2019. This is mostly due to the advancements in AI and machine learning, making them more intelligent and efficient.

Over the last several years, interacting and communicating with bots has become more and more normal. Bots, or chatbots, are becoming increasingly common on websites and micro-interactions across digital media. It’s likely that you spoke with one the last time you called your mobile service provider.

Chatbots and machine learning will continue to enhance user interactions with websites, especially as autoresponder functionality inherent in most chatbots can seamlessly interact with users for you and provide excellent customer service upfront. This starts your relationship with potential customers off on the right foot while simultaneously gathering info for your sales team before they begin actually interacting with the prospect.

Minimalism
Perhaps one of the most classic and timeless web design trends, minimalism is often the go-to aesthetic of choice. The fewer elements and content on a website, the less your audience will have to think. If a website is designed in the right way, it will show the user exactly what she is looking for.

Because of outside influence, we are often asked to add more than we’d like to a design, and our instincts tend to guide our layout into symmetrical grids. In design though, less is often more and asymmetry can be powerful and eye-catching. This is precisely why minimalistic asymmetrical layouts are among the most difficult design styles to execute.

Whether through white space, contrast or clear typography, minimalistic designs allow users to naturally focus on the right message without getting distracted by other things. The key is to understand what those important elements are first and then hone in on the details.

Final Thoughts
Keeping up with trends can be a great way to keep your finger on the pulse of where businesses are heading. Your website is a critical component of your brand, and as your brand and marketing strategy evolves, your site should as well.

There are still many surprises in store and plenty of time to contribute your own ingenuity to this list of trends. As much as we’d like to imagine that we know what 2019 will bring, it is ultimately up to you. Whatever you choose, remember that there are many millions of websites online. The only way to stand out is to create a website that’s unique and different.

Today, the internet is playing a significant role in everyone’s life. It has brought revolutionary change greatly by making our activities easier. This is why people these days get everything, from a simple inquiry for train or flight reservation to shopping of clothes and buying insurance plans, in a matter of seconds.

There’s a variety of reasons why people shop more online. Many companies can benefit from having their own eCommerce site. As well as selling a physical product, eCommerce can be used to sell digital products, consultations or appointments, or intangibles, making it a flexible solution for all kinds of businesses.

So how can an online store benefit your business?

For shoppers, the benefits are plentiful. Shopping online saves time, offers a greater product selection and allows for cost savings in terms of taxes, the price of the product and money saved on gas. For retailers, the benefits are equally abundant. Here are some reasons why you should be using eCommerce for your business:

• Attract New Customers
  As a business owner, you want to grow your business and attract new audiences. Physical retail depends on branding and customer relationships, however online retail has the additional advantage of driving activity from the web search tools.
• Establish an Online Presence
  With increasing number of internet users, businesses must not leave a single chance to reach their targets. Your customers expect you to be available, and this presence allows you to keep up with the competition. Otherwise, your audience will be flocking toward your competitors to make an online purchase.
• Broaden Your Brand
  eCommerce can be used to expand your range of products for sale, bringing you more custom and diversifying your sales. Having an online store means that your business can receive orders from almost anywhere in the world.
• Lower Labor and Tax Costs
  With a web-based management system, you can automate inventory management and decrease the costs associated with it. An online presence can help grow beyond your one area without the addition of staff or retail space. Additionally, running an web based business store store doesn’t come with the same overhead expenses from a physical store. The extra profit that is made from reaching more clients or customers will offset any initial setup costs. Furthermore, tax regulations are diverse for each state, so sales taxes and income taxes, while tricky, could add up to less than physical stores might bring about.
• Promotes a whole personalized experience
  An ecommerce platform with a shopping cart, customers being able to track their orders, payments, delivery, product portfolio, reviews and so forth under one roof is such an added facility which you could find in majority of the e-commerce platforms available. Simply attracting customers more easily than having a physical store located.
• Promotes customer convenience
  Since customers today tend to simply make an easy online purchase while the products are home delivered. It is the lifestyle and technology that have caused such a change to customers purchasing behavior. And as a result will your business to earn more money, reputation and publicity.
• Provides access to customers at any time and at any place
  Potential clients and customers can browse the product range of the company while they are sitting at home or while they are going to work on their mobile devices, computers, and laptops. They can do this at any time of the day. Businesses no longer need physical stores to showcase their offers.

Ecommerce is no longer a luxury for today’s businesses. It’s a necessity. Without ecommerce, you’re limiting the potential for growth. It offers business a whole range of opportunities, from marketing opportunities to increasing your products ranges to generating more sales and with an optimized and well developed website you can’t only achieve these goals but also offer your customers around the clock, convenient service, that can boost your business.

Would you like to grow your business and increase sales with an ecommerce website? Whether you are a new start-up or an established business with a bricks-and-mortar shop, we can help you create the online store to suit your brand. Contact us on (032) 410-6528 or (032) 415-5536 to discuss.