With continuously evolving trends and tech, there has never been a more exciting time to be a designer. 2019 will be all about delivering on user experience: web design trends will prioritize speed and mobile design, eye-catching simple designs with asymmetrical layouts, immersive video backgrounds, and more.

Here are some of the dominating web trend predictions for 2019, but this is by no means the last word on creative innovation.

Bright and vibrant colors
Color is one of the most exciting tools for a designer to communicate a brand’s message. It not only has the power to draw attention but also has a direct influence on emotions and actions. Making such a strong impact, it makes sense that color choices should also be carefully considered for a great website design.

Bright and vibrant colors are excellent for attracting attention and highlighting call-to-actions. Too many bright colors can be distracting to the eye and actually decrease a viewer’s ability to remember information which is why it’s vital to find the right balance. It enhances all the right details and harnesses the audience’s reactions without feeling overwhelming when used correctly.

Even more video content
There is no surprise when I say that video headers are becoming popular. You might think with speed being such a huge factor this year that videos would bog down a site too much, but, interestingly, video backgrounds have been shown to increase conversions.

You don’t need an explainer video to tell you that video content for the web is nothing new. Video not only diversifies the page but caters to an on-the-go audience who don’t have the time to scan through a lot of text.

Videos encourage people to stick around and spend more time on your website. And, that’s why the video has become a strategic web design element

Responsive Design
Any website design having flexibility among all the screen resolutions and the devices are the most important approach among all the website trends. With mobile sites taking priority away from desktop sites, it’s no wonder that mobile first design has become a trend.

Responsive web design adapts to the size and shape of the device screen used to view your site. Well-executed responsive design provides a great user experience for everyone who visits your website. It creates a great user experience and is cost-effective which is also recommended by Google. It is very easy to manage as the website has one URL and HTML, regardless of the device. As it makes it easier for users to share and interact with the link provided.

Chatbots evolve
Chatbots have been up-and-coming for a while now but will finally move into the spotlight in 2019. This is mostly due to the advancements in AI and machine learning, making them more intelligent and efficient.

Over the last several years, interacting and communicating with bots has become more and more normal. Bots, or chatbots, are becoming increasingly common on websites and micro-interactions across digital media. It’s likely that you spoke with one the last time you called your mobile service provider.

Chatbots and machine learning will continue to enhance user interactions with websites, especially as autoresponder functionality inherent in most chatbots can seamlessly interact with users for you and provide excellent customer service upfront. This starts your relationship with potential customers off on the right foot while simultaneously gathering info for your sales team before they begin actually interacting with the prospect.

Minimalism
Perhaps one of the most classic and timeless web design trends, minimalism is often the go-to aesthetic of choice. The fewer elements and content on a website, the less your audience will have to think. If a website is designed in the right way, it will show the user exactly what she is looking for.

Because of outside influence, we are often asked to add more than we’d like to a design, and our instincts tend to guide our layout into symmetrical grids. In design though, less is often more and asymmetry can be powerful and eye-catching. This is precisely why minimalistic asymmetrical layouts are among the most difficult design styles to execute.

Whether through white space, contrast or clear typography, minimalistic designs allow users to naturally focus on the right message without getting distracted by other things. The key is to understand what those important elements are first and then hone in on the details.

Final Thoughts
Keeping up with trends can be a great way to keep your finger on the pulse of where businesses are heading. Your website is a critical component of your brand, and as your brand and marketing strategy evolves, your site should as well.

There are still many surprises in store and plenty of time to contribute your own ingenuity to this list of trends. As much as we’d like to imagine that we know what 2019 will bring, it is ultimately up to you. Whatever you choose, remember that there are many millions of websites online. The only way to stand out is to create a website that’s unique and different.

An online presence is very important for departing promoting as a result of it reinforces your complete and what you supply to your target market. Once you’ve communicated together with your audience, you’ll have to be compelled to have an internet presence that helps portray why your product or service is therefore nice – as a result of that’s ensuing stop for the bulk of your potential customers.

It’s additionally important for incoming promoting, as a result of quality online content can facilitate attract customers albeit they haven’t detected you’re complete. So here area unit 3 of the primary stuff you have to be compelled to consider once building your on-line promoting efforts.

1. Your website

All businesses, in spite of however tiny, ought to have a website. It is very basic, however, it ought to contain the elemental data customers both existing and potential – would like. as an example, one frustration I encounter way too usually is restaurants that don’t have a website with a current menu, gap hours, location and get in touch with data. I do know I’m not alone therein if I can’t notice these details, I’m less possible to go to the building – but there’s no reason a business ought to lose potential customers over one thing that’s really easy to remedy and prices little.

A basic website is pretty simple to line up victimization Associate in a Nursing application like WordPress. WordPress could be a free blogging tool and content management system that provides users the choice to pay a touch additional for the premium version. If it’s relevant to your business, you’ll even add a web look – after all, in 2013, seventy % of consumers preferred to try to their retail looking online.

If you’re undecided wherever to begin, there’s a good guide to WordPress for little businesses on Social Media these days. It’s simple to grasp and runs through the factors you wish to contemplate and steps you wish to require once putting in your tiny business web site. If you’re ranging from scratch and undecided what your website ought to embody, survey your existing customers. whether or not you transmit AN email inquiring for their input, or mention it nonchalantly whereas creating their occasional, it’s the most effective thanks to getting the insight you wish – people like to be concerned and share their opinions.

2.computer program optimization

Once you have got an internet site, it’s very important that it will truly be found by search engines. After all, eighty-nine % of consumers use search engines to analysis a product, service or business before creating a call. to require advantage of this, you wish to form absolutely to verify computer program optimization (SEO) for your website.
In case you’re not fully certain what SEO means that however it works, or why it’s vital, here’s a fast rundown:
• What: the aim of SEO is to form it simple for search engines to seek out your website and list it in their ‘organic’ (as hostile ‘paid’) results.
• Why: folks tend to trust search engines, therefore websites that seem high in results pages are a lot of doubtless to receive traffic.
• How: mistreatment search-engine friendly ways to enhance your website.
• Who: everybody – anyone United Nations agency has info that individuals need to seek out on we bought to be mistreatment SEO techniques.
• When: All the time – SEO is Associate in Nursing current method. It’s vital to watch the knowledge on your website and certify it’s current and proper. Search engines conjointly love new content, that is why beginning a journal will do wonders for your SEO.
• Where: Major search engines embrace Google, Yahoo, and Bing. They connect folks everywhere the globe to the content they need, from merchandise to services to info.
The Beginner’s Guide to SEO by Moz and Google’s Search Engine Optimization Starter Guide both provides the fantastic summary of the fundamentals and can assist you to optimize your website.

3. Social media

Social media is a very important a part of your online presence that improves your probabilities of generating further revenue and building client loyalty. It permits customers, potential customers, and alternative interested parties to have interaction simply via a channel that plays a very important role in their everyday lives.

Although not each social media channel are relevant to every business, it’s undoubtedly priced wanting into your choices. for instance, Facebook and Twitter can serve a purpose for nearly any business – it’s an excellent place to post news, tips, photos, and videos and raise and answer queries.
In addition to Facebook and Twitter, you would possibly realize Instagram, Google+, LinkedIn, YouTube, Pinterest, Tumblr, FourSquare useful. make certain to analysis on the market channels and conclude if they’re going to work for you. Instagram, for instance, may be a photo-sharing network, thus it works splendidly for businesses commercialism ‘beautiful’ product like jewelry, food or housewares. It’s vital to think about your target demographic – Instagram has around 130–150 million users, over a simple fraction of that square measure girls between the ages of eighteen and thirty-five. With Instagram, you’ll conjointly have to be compelled to keep a smartphone handy to properly access your account and have interaction together with your audience.

Once you’ve set that social media channels to use, get a transparent plan of the sort of content you’ll be able to share. The additional compelling and interesting your material is, the additional seemingly your followers can like, comment and share your posts. Engagement is vital to promoting your whole – not solely it causes you to additional appealing to existing customers, the additional positive group action that goes on, the upper the possibility is that their friends are exposed to your whole and intrigued by what you have got to supply.
When they do that, they’re partaking together with your whole and their networks (friends, family, colleagues) square measure seeing that engagement and should be prompted to envision you out for his or her own wants.

Social Media is essential for every business owner trying to build up their online presence. The existence of social media helps you connect with your customers, increase brand awareness, and boost your leads and sales. With almost everyone around the world using social media every month, it’s no passing trend.

However, failure to create an applicable plan in place will result in an unsuccessful strategy. We demonstrate some of the social media blunders business owners make without even knowing it.

Failing to Create Separate Profiles for Your Business

A typical problem for creating a Facebook account and failing to separate your personal and business account. It does not matter if you are the sole owner of your business, the benefit of creating a separate page is to for you to have an exclusively dedicated business minded conversation with your followers, ad or paid posts while your business grows.

Does Not Respond to Messages

Having multiple social media accounts equaled to having more places you have to check for messages. Luckily, some of which you can opt to allow messages to automatically forward to a preferred email address so you track all your messages on time. Not responding to your messages in a prompt manner will simply lead to your customer dissatisfaction.

Sharing Content Without Reading It Through

Sharing is great when you share relevant and useful content with your followers. Making sure that you read throughout all of the subject matter you’re recommending to your audience is important before clicking the share button. In as much as creating your reputation, this will be based on selecting high-quality information you would not want to share a post that extenuates this. In Social Media, growing your audience is a long-term strategy. But, when done successfully, it is time well spent. So by all means, avoiding these mistakes, you will set yourself up for a favorable future across social media.

Too Much Social Media Account Platform All At Once

It takes a lot of time and effort just to build and update a single social media profile. Introduce your company one network at a time and take another step forward only to another the moment you feel comfortable with the size and engagement of your current audience. Hence, it’s imperative to start on the social media network that has the “most-crowd” of your target marketing they hang out. If you allow your business to be distributed disproportionately by trying to be in too many sites at once, the audiences and engagement you’re trying to grow will eventually suffer.

Monotonous Updates

Are you posting the same status every day? Therefore, your audience might be turned off with your posts. Try playing around with sharing a different style of updates and content types. Try to use analytics tool for social media such as WolframAlpha will help you to analyze your social media data to find out the style or content your followers will surely love.

Can’t understand how to gain clients on social media

The social media is one of the use to endorse a product or services, but we know that it has a different type of sale. If you don’t have an established presence on social media, you can’t find a customer that want to buy your products.

Failed to use videos on social media

The video marketing on social media is important. If you have not put a video in your social media marketing, you can’t be on the ranking of growth clients.

GO2DESIGNLAB AS YOUR SOCIAL MEDIA MARKETING PARTNER

Without a strategy, you might be posting on your business’ social media accounts just for the sake of posting. Without having a clear understanding of what your goals are, who your target audience is, and what they want, it’ll be difficult for you to achieve the results you’re expecting.

If you want to grow your brand through social media, developing a social media marketing strategy is essential. We at go2designlab have a strategic social media marketing plan to help your business be heard and seen on social media. Leave social media marketing to us so you can focus on what your business does best. Contact Go2designlab for more details. You may contact us via phone call: (032)410- 6528 or email us at [email protected]