It’s 2019 already and new website trends are coming out but the foundation of building a high performance is still a must to follow. So in this article, I will be spilling out website tips to help you build a better website. And shout out to Good Web Design (on Twitter), I got this idea of giving website tips from them. Follow them on twitter @goodwebdesign, I learned a lot from them.
So much for that intro, let’s now start spilling website tips.
#websitetip No. 1 – Keep your domain name short
Long domain names are hard to remember, hard to spell over the phone, and tricky to fit onto business cards! Make your domain short but not too short, preferably with no greater than 18 characters.
And also, most importantly, include the main keyword on your domain name. If you’re running a construction company, you may include the keyword “construction” in your domain name, it helps a lot in Search Engine Optimization.
#websitetip No. 2 – You get what you pay for
Sure, you could get a free WordPress theme or use some cookie-cutter website-building service, but the trade-off is that you have to accept certain limitations that free website builders put in place. Website builders tended to be rather basic with enough functionality to just get the job done, it might work, but you wouldn’t get the efficiency and beauty that a professional would provide.
#websitetip No. 3 – Make it Responsive
More and more people tend to look through the internet with mobile devices and making your website “responsive” is a great marketing strategy you should start with. Make sure your website displays correctly on any screen, test it on a desktop, tablet and mobile to see differences and if necessary change it so that it works differently for different devices.
#websitetip No. 4 – Keep your website consistent
Consistency is a golden-rule in design. It means making everything matches from the Heading sizes, font choices, coloring, button styles, spacing, design elements, photo choices, etc. Everything should be themed to make your design consistent in all of the pages of your site. Consistency is the key, it is the biggest factor that separates a negative experience from a positive one.
#websitetip No. 5 – Website logos should link to the homepage
This recommendation is a long-standing web convention. Over time through trial and error, many people have learned that clicking on a site’s logo leads them back to the homepage. Following this standard on your site reduces confusion.
#websitetip No. 6 – Reduce the number of form fields
The shorter the form is, the higher the conversion rate will be. You don’t have to ask everything during their registration ( ex. Gender, address, or birthday), ask only the important ones ( like email address, number, full name, etc. ), you can just remind them to complete their details later after the registration.
Remember to keep the form short by limiting the data you collect to ones that are absolutely essential.
#websitetip No. 7 – Generate plain English URLs
It should come as no surprise that the easier a URL is to read for humans, the better it is for search engines.
Make sure to make your URL readable like this:
yoursite.com/use-plain-english-URLs-in-WordPress
Not like this:
yoursite.com/wpsamp/?p=123
#websitetip No. 8 – Use white space
Designers adore it. White space is an important element of design, it makes your content more legible while also enabling your user to focus on the elements surrounding the text.
#websitetip No. 9 – Always add an alt text to your images
Google can’t see what your images look like, but they look at alt tags to see what the image is about, and so ALT TEXT is a must on every image used. Adding alt tags to your images can also positively impact your website’s search engine rankings. If you have an e-commerce website, make sure to add an alt tag to your product photos.
#websitetip No. 10 – Use proper grammar
Proper grammar and spelling are very crucial for online marketing. Though Google already said that spelling and grammar is not a search engine ranking factor, a handful of spelling and grammar mistakes can still somehow affect your website performance, they will kill your credibility. If necessary, get yourself a copywriter or ask someone else proofread your content before publishing.
#websitetip No. 11 – Make your footer a mini sitemap
If you have a large site, you should make your footer a mini sitemap of its own. Putting too many links in your header can make it look messy. Reserve the header only for the most important content links and some of the links in the footer section. When users can’t find what they’re looking for in the header, they’re going to look in the footer.
#websitetip No. 13 – Make sure your website loads as fast as possible
Page load time can greatly affect your user experience and your site’s ability to convert visitors into buyers or into leads.
A one-second delay in page load time yields:
11% fewer page views
16% decrease in customer satisfaction
7% loss in conversions
Read this article “ SEO: 9 EFFECTIVE WAYS TO IMPROVE YOUR WEBSITE’S PERFORMANCE ” to help you be guided on how to make your website loads as fast as possible.
Now that you’ve learned some of the fundamentals of building a high-performing website, it’s now time to apply it to your website. If you need professional help in building a high-performing website, you may contact us via phone call 0905-525-0851 | (032) 410-6528 or email us [email protected].
Stay tuned to for more essential website tips.
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With continuously evolving trends and tech, there has never been a more exciting time to be a designer. 2019 will be all about delivering on user experience: web design trends will prioritize speed and mobile design, eye-catching simple designs with asymmetrical layouts, immersive video backgrounds, and more.
Here are some of the dominating web trend predictions for 2019, but this is by no means the last word on creative innovation.
Bright and vibrant colors
Color is one of the most exciting tools for a designer to communicate a brand’s message. It not only has the power to draw attention but also has a direct influence on emotions and actions. Making such a strong impact, it makes sense that color choices should also be carefully considered for a great website design.
Bright and vibrant colors are excellent for attracting attention and highlighting call-to-actions. Too many bright colors can be distracting to the eye and actually decrease a viewer’s ability to remember information which is why it’s vital to find the right balance. It enhances all the right details and harnesses the audience’s reactions without feeling overwhelming when used correctly.
Even more video content
There is no surprise when I say that video headers are becoming popular. You might think with speed being such a huge factor this year that videos would bog down a site too much, but, interestingly, video backgrounds have been shown to increase conversions.
You don’t need an explainer video to tell you that video content for the web is nothing new. Video not only diversifies the page but caters to an on-the-go audience who don’t have the time to scan through a lot of text.
Videos encourage people to stick around and spend more time on your website. And, that’s why the video has become a strategic web design element
Responsive Design
Any website design having flexibility among all the screen resolutions and the devices are the most important approach among all the website trends. With mobile sites taking priority away from desktop sites, it’s no wonder that mobile first design has become a trend.
Responsive web design adapts to the size and shape of the device screen used to view your site. Well-executed responsive design provides a great user experience for everyone who visits your website. It creates a great user experience and is cost-effective which is also recommended by Google. It is very easy to manage as the website has one URL and HTML, regardless of the device. As it makes it easier for users to share and interact with the link provided.
Chatbots evolve
Chatbots have been up-and-coming for a while now but will finally move into the spotlight in 2019. This is mostly due to the advancements in AI and machine learning, making them more intelligent and efficient.
Over the last several years, interacting and communicating with bots has become more and more normal. Bots, or chatbots, are becoming increasingly common on websites and micro-interactions across digital media. It’s likely that you spoke with one the last time you called your mobile service provider.
Chatbots and machine learning will continue to enhance user interactions with websites, especially as autoresponder functionality inherent in most chatbots can seamlessly interact with users for you and provide excellent customer service upfront. This starts your relationship with potential customers off on the right foot while simultaneously gathering info for your sales team before they begin actually interacting with the prospect.
Minimalism
Perhaps one of the most classic and timeless web design trends, minimalism is often the go-to aesthetic of choice. The fewer elements and content on a website, the less your audience will have to think. If a website is designed in the right way, it will show the user exactly what she is looking for.
Because of outside influence, we are often asked to add more than we’d like to a design, and our instincts tend to guide our layout into symmetrical grids. In design though, less is often more and asymmetry can be powerful and eye-catching. This is precisely why minimalistic asymmetrical layouts are among the most difficult design styles to execute.
Whether through white space, contrast or clear typography, minimalistic designs allow users to naturally focus on the right message without getting distracted by other things. The key is to understand what those important elements are first and then hone in on the details.
Final Thoughts
Keeping up with trends can be a great way to keep your finger on the pulse of where businesses are heading. Your website is a critical component of your brand, and as your brand and marketing strategy evolves, your site should as well.
There are still many surprises in store and plenty of time to contribute your own ingenuity to this list of trends. As much as we’d like to imagine that we know what 2019 will bring, it is ultimately up to you. Whatever you choose, remember that there are many millions of websites online. The only way to stand out is to create a website that’s unique and different.
]]>Domain Authority (DA) is a search engine ranking score developed by Moz that indicates the authority of your website. A Domain Authority score ranges from one to 100, the higher your domain authority is, the greater are your chances of ranking higher in search engine result pages (SERPs) and getting more organic traffic.
What is Page Authority?
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
As stated on the definition of Domain and Page authority, both are developed by Moz and not by Google. Now, the question is does Google uses these scores in its ranking algorithm and is it a good investment of time spent in SEO?
Does domain and page authority affect organic search rankings?
There has long been a debate as to whether or not domain and page authority affect organic search rankings on Google SERP. Based on an article published by Search Engine Roundtable , Gary Illyes from Google said that “we don’t really have overall domain authority.”
Should you improve your domain authority and is it worth it?
Yes. It should be an overarching part of any work you do as a publisher.
Even if Google said that they do not use Page and Domain authority as part of their ranking signal, the works you do in improving your Domain Authority, like publishing compelling contents, improving your On-page SEO and earning high-quality links, greatly affects your Organic Search Ranking on Google Search Engine Result Page.
So having a strong Domain and Page Authority will somehow help your site rank better in Google SERP. But then again, this doesn’t mean that Google uses Domain and page authority score as part of their ranking algorithm, its the work you did to obtain high authority score that Google also used to sort out which websites should rank first on the result page.
6 Practical Steps on How to Improve your Domain and Page Authority
Now that it is clear what a domain and Page authority is, let’s see how you can improve your them.
Domain authority and page authority have a mutually beneficial relationship; building more links to your individual pages will have the effect of raising your domain authority, and raising your domain authority, in general, will increase the page authority of your individual pages.
Here are 6 steps to follow to practically increase your Domain and Page Authority Score.
1. Fresh, Compelling Content
The first thing to do in order to increase Domain Authority is to create high-quality content to attract and engage a loyal audience.
As the SEO experts like to say, content is king.
Compelling content will not only boost your website’s engagement but also attract the most organic backlinks from other websites in your industry.
2. Work on Your Off-Page SEO
Links on your websites continue to play a critical role in ranking. According to Moz’s 2015 Search Engine Ranking Factors report, inbound links are very crucial for boosting your domain authority and is the most essential element for achieving high ranks on Google SERP.
Including links from a trusted website to your page is a great way to ramp up your page authority. These links tell Google that your website is trustworthy, and when used properly can increase traffic to your page.
Another way you can earn high-quality links is by asking other websites that have a higher domain or page authority score to link to your website.
3. On-Page SEO Optimization
The next step in improving your domain authority is to work on your on-page SEO. On-Page SEO has to do with optimizing your page and content.
Here are the things you can do improve your On-Page SEO:
- Optimize your titles and Descriptions.
- Use Headings (H1 and H2) within your content.
- URL structure and SEO optimized permalinks.
- Optimize your images, videos and other media elements.
- Using keywords naturally in your content (no keyword stuffing).
- Add internal links to your content. This one one of the reason why wikipedia is number for most search results (this is a very powerful SEO technique indeed).
- Format your content is such a way so as to have more chances ranking in Google’s featured snippets.
It is necessary to mention again that the quality of the content is the biggest ranking factor of all for both on-page and off-page SEO.
4. Work on Your Technical SEO
Technical SEO is a very important step in the whole SEO process, these are the SEO tasks that once you get your technical SEO correct from the beginning, you don’t have to deal with it again.
If Technical SEO is not done properly, then this can have a huge impact on your Domain Authority and most likely will not generate the expected results.
The critical SEO settings you need to check include:
- Submit your website to Google Search Console and Bing Webmaster tools. Read about how to optimize your website For Bing Search Engine in this article “ Optimize Your Website For Bing And Yahoo ”
- Create and optimize your xml sitemap and submit to Google
- Check your robots.txt settings and use Fetch as Google to ensure that Google and other search engine spiders can crawl your website without problems.
- Secure your website by installing SSL. Read this article “ 10 ESSENTIAL TIPS TO KEEP YOUR WEBSITE SECURED ”.
- Add structured data (schema) information to help search engines, especially Google, understand the content of the page.
- Make sure that you have a properly defined breadcrumb menu on all pages
- Make proper use of hreflang (in case you have a multilingual website)
5. Make Sure Your Website is Mobile Friendly
Having a mobile-friendly website is no longer optional or nice to have but a necessity.
Here are a few reasons:
- Mobile searches are now more than desktop (about 60%).
- Most users start their search on mobile and then continue on Desktop
- Mobile friendliness is a ranking factor (for showing in Google’s mobile results)
- Google is working on a mobile-first index and website’s that are not mobile friendly will simply not be included
- Not having a mobile-friendly version of your website (or responsive website), has a negative impact on your overall Domain Authority Score.
If your website is not mobile responsive yet, the best way to start is to go to Google’s Mobile-Friendly Test and run the test for your domain.
6. Reduce Your Page Speed
One of the known ‘signals’ of the Google ranking algorithm is page speed. Website’s that load faster, have an additional advantage over slower websites.
Reducing your page speed will not only improve your Search Engine rankings and domain authority but it will make the user experience better and this translates to more sales, leads and signups.
Read this article to know more on how to Improve your page speed here: SEO: 9 EFFECTIVE WAYS TO IMPROVE YOUR WEBSITE’S PERFORMANCE
It’s a wrap up!
Increasing your domain and Page authority is not something that can be done overnight. It requires continuous tedious SEO work so you need to be patient.
If you need professional help in Increasing your Domain and Page Authority, Go2designlab is the perfect team to work with. Contact us and let’s talk about your website. Email us at [email protected] or you call us at 0905-525-0851. You may also visit our office, click here for the address.
]]>If you’re thinking that that mobile apps area unit only for large name brands like Walmart and Bank of America, you’re wrong. a lot of and a lot of little and midsize businesses area unit following the mobile trend, understanding that an efficient mobile strategy involves over simply a mobile-friendly web site.
In fact, of late you’ll notice that a lot of little businesses you move with in your lifestyle have their own dedicated mobile app — be it the corner eating place or the sweetness spa downtown. These firms area unit prior to the sport once it involves taking their promoting to successive level.
In case you’re still unsure why anyone would wish to create their own mobile platform, here area unit the highest seven advantages of taking place this path sooner instead of later.
1. Be Visible to Customers at All Times
Statistics show that the typical yankee spends quite 2 hours each day (!) on his or her mobile device. whereas most likely solely a couple of applications structure the majority of this total usage, it doesn’t modification the very factthat every user needs to unlock, scroll, and scan their device for the apps they’re searching for. Being “in the way” will be a plus to your company, as our mind unconsciously will record each image and text (or well-designed app icon!) it comes across — although it happens overlooked.
2. Create a Direct Marketing Channel
Apps serve several functions: they’ll offer general data, prices, booking forms, search options, user accounts, messengers, news feeds, and far a lot of.
One of the largest advantages of getting a mobile app is that each one the knowledge you’d prefer to offer to your customers – together with special sales and promotions – is true at their fingertips. Through push notifications you’re group action nearer to an on the spot interaction, and might simply cue customers regarding your merchandise and services whenever it is smart.
3. Build Brand and Recognition
A mobile app for your business will greatly contribute to your whole awareness. I’d prefer to break this subject down into 2 aspects, the mix of which is able to build your app a real winner:
Brand. A mobile app is sort of a blank hoarding sign. you’ll do what you wish with it; you’ll build it fashionable, hip, functional, shocking, or informative. however what you actually wish associated do} is produce an app that has options your customers can love, whereas at identical time is well branded and superbly designed.
Recognition. The a lot of typically you’ll get customers attached your app, the earlier they’ll be inclined to shop for your product and/or service. In advertising this can be referred to as the “effective frequency”: as a rule of thumb, hearing and/or seeing your whole more or less twenty times is what is going to get you actually noticed .
4. Improve Customer Engagement
No matter whether or not you’re commerce flowers or spa services, your customers want the way to succeed in you. Having a electronic communication (or facilitate desk) feature inside your app will extremely create a distinction within the approach you communicate along with your customers. suppose it: OpenTable, as an example, designed its entire business model around this principle. rather than business a eating house for a table, you’ll book it with but 5 clicks on their platform. currently suppose it: what percentage customers would like to speak with you via text than via phone?
5. Stand Out From the Competition
These days mobile apps at the little business level square measure still rare, and this can be wherever you’ll be able to take a giant leap prior to your competitors. Be the primary in your neighborhood to supply a mobile app to your customers. They’ll be surprised by your forward-thinking approach!
6. Cultivate Customer Loyalty
Last, however not least, the foremost necessary reason why you ought to take into account building your own mobile app is client loyalty. With all the noise out there — wayside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, web site banners, Facebook ads, and email selling — we have a tendency to slowly lose our impact on customers as a result of the Brobdingnagian quantity of advertising encompassing America all. It’s time to travel back to creating a real and sincere reference to your customers, and creating them a loyal lover of your product and/or service. i’m not speech communication a mobile app goes to save lots of your business, however it
]]>The mobile industry has taken the globe by storm, and entrepreneurs today are operating day and night to develop apps and mobile-friendly versions of their websites that add a competitive edge to their business. Nowadays, more and more companies are leveraging on mobile app development platform to connect with customers and create a successful brand. Mobile applications are increasingly playing a vital role in business with a larger customer base as well as workforce relying on the convenience of access on-demand to information & solutions.
Here are great reasons why you should launch a mobile app for your business:
Be Visible to Customers at All Times
Statistics show that the average American spends more than two hours a day on using his or her mobile device. Mobile Apps are a constant reminder of your business. Apps reinforce your brand by increasing your visibility. You can increase your visibility by offering promotions and discounts in your app and keeping your consumer engaged. By doing this you are more likely to reach your consumer in those 162 minutes the average American spends on their mobile device.
Build a direct marketing channel
Mobile app helps you build a relationship with the both new and existing customers. It provides general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. You can send push notifications regarding the offers, show you can better connect with them.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications, you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
Stand Out From the Competition
When it comes to the top of mind awareness in the consumer’s mind, you want to be number one. Nowadays mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers.
Business owners should be aware of what their competitors are doing. If you have a business and don’t have a mobile app, you are running into the risk of lagging behind your competitors. It is not too late to gain a competitive edge if you have a mobile app for your business. Don’t build an app that your competitor has already built or using it. Try to build an app that offers a unique experience and provides more value to your customers than that of your competitor.
Achieve customer loyalty
If your business lacks customer loyalty, a mobile app is the best option. Mobile apps allow business to have a more direct and instant connection with their consumers. This closeness creates a relationship between your business and the consumer that evolves to brand loyalty. You can stay closer to your customers by having a mobile app at their fingertips.
Create a strong brand value
A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed. With an app, you can demonstrate to your users why they should trust you, by showing what your brand stands for. That’s why so many businesses across all the major sectors are developing strategies for a mobile app.
There is no doubt that today almost every business needs a mobile app. What is more important is that you know how to leverage your app for businesses. In the near future, mobile apps are going to be a standard and fundamental component of any business. The choice you make today is going set the foundation for the future of your business. It’s on you to decide whether you’d like to be one of the first. As long as clear on why you need an app and how that helps you earning more revenue or building a brand, you are heading in the right direction.
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.It is undeniable that Google is an Internet powerhouse. They have been working hard at achieving its goal of organizing the world's information, making it easier for us to find what we need.
Google is awesome and it offers a lot of free tools to help grow your business – by engaging in digital marketing. Small business owners should take advantage of these tools to showcase their brand, product and services to their respective markets.
In this article, I have here 4 essential Google tools to start your Digital Marketing Campaign. Check out what Google can do for you:
1. GOOGLE MY BUSINESS
In this era where Google has dominated the internet world, you are losing out on a huge business opportunity if your business can’t be seen on Google.
Fortunately, with the use of GOOGLE MY BUSINESS, it is now easy for small business to list their business on Google products such as Maps, Google+ and on Search engine.
Google my Business allows customers to locate the exact location of your business on Google Maps as well as to view photos and reviews.
Google My Business a great way to build your web presence and generate more leads – particularly if you run a local retail business.
Read more about Google My Business here.
2. GOOGLE FOR RETAIL
For a small business, it can be intimidating trying to compete with larger companies. Since your brand isn’t as recognizable as others, it can be easy to get lost. That’s why Google developed a very helpful tool to help small businesses attract new customers online.
Google for Retail helps small businesses catch the attention of the customers by relying on product images rather than just brand names. This free tool gives sellers the opportunity to manage their products, advertise local inventory and become a trusted Google store where they can sell direct using Google’s own Merchant Center.
Reach shoppers across the web.
- Google.com
- Google Images
- YouTube
Sign up and start selling globally!
3. THINK WITH GOOGLE
This is what Google wants to give to the world. And they already did it through their Think with Google tool.
This site is constantly updated with useful content that you can use to grow your business. You can get insights, useful articles, research documents, case studies, infographics, and interviews of industry leaders.
Think with Google’s main objective is to help businesses conduct market research – including tools for keyword research, website rankings and other data.
More information about Think with Google can be read
4.Google Sites
Google Sites is a free tool used for making simple websites and project wikis (simple and effective project management tools). It makes it easy for businesses to create secure web pages with the capacity to support intranet, team projects or client extranets. Easy in the sense that it doesn’t require programming or database skills or web design experience to create a professional looking website. Google site allows you to choose from pre-built templates which you can customize to suit your need.
What does Google Sites offer?:
- Free
- Fast and easy to edit
- No programming or database skills required
- Ideal for newbie who wants to build a website for the first time
- No software installation required
- Integrated with Google apps
- Creator can access tools anywhere
- Creator has full control on page access and permission
- Function as a basic project manage
Google offers so many amazing tools for business — the 4 listed here are just the start. No matter the business or industry you are in, there is something for you.
READY TO GROW YOUR BUSINESS?
Contact us and we will help you with your marketing campaign. You may reach us via phone (032)410-6528 or through email [email protected]
"Becoming web designer designer may be a long time process, but it is worth to follow this path. Do not discourage yourself if you will have some difficulties along the way, because every single step forward will bring you lots of satisfaction!" - THALION
The design is about the client and for the target audience, not for/about the designer, so resist the temptation do something just because you like the way it looks. So here’s the Dos and Don’ts in designing a website for the client and user satisfaction.
DON’Ts :
1.Don’t make users wait for content to load
A few extra seconds could have a huge impact on your website performance and ability to engage visitors and make sales. It’s an undeniable fact that high performing websites has higher SEO ranking which in result brings in more visitors and higher conversion rate. Website speed is one of factors that is used in many search engine in their ranking algorithm.
Avoid blank pages during loading. If its is really inevitable (which is impossible), consider displaying a loading indicator. This will entertain the user to make them wait till the page is fully loaded.
Optimize images. The higher resolution the image has, the larger its file size is. Large sizes images can slow down your website’s page speed. This hurts your users’ experience and, eventually, your search engine ranking. You can significantly reduce the loading time by optimizing your images.
2.Don’t let promotion steal the show.
Having too many ads on a page can easily overshadow the main content and make it harder for users to accomplish tasks. If you have too many ads on the page, they’ll all be competing to get your readers to look at them. Customers find ads very annoying and interruptive.
3.Don’t sacrifice usability for the sake of beauty.
No matter how beautiful a design is, it should never interfere with a user’s ability to navigate or interact with a website. The usability of the website (user-friendly) should your, as a web designer, top concern. Small things could have a huge impact on your design, start by making sure that the text are readable and use appropriate colors. Also, avoid using busy backgrounds behind content or insufficient color contrast.
4.Use blinking text and ads.
Blinking texts are so ‘90s;
When creating ads and animations, don’t even consider using flickering flashing effects. Content that flashes or flickers can trigger seizures in susceptible individuals, and is likely to be annoying or distracting for regular users.
5. Auto-play videos with sound.
Auto-play videos, music or sounds in the background irritate users. These elements should be used sparingly and only when appropriate and expected. Not only the users hate it but also the Google Algorithm. To avoid these auto-play videos, the latest update of Google Chrome now mutes annoying videos that auto-play with sound.
We’re done with the don’ts in web designing. Let’s now take a look at some of the dos.
DOs
1.GIF instead of Videos
GIFs in web design are so underrated.
GIFs are a great alternative to embedded videos because they use less bandwidth. Mobile users react better to GIFs than video because GIFs are faster.
You can use a GIF to demonstrate what a tool does or how to interact with a web page. A GIF is easier and faster than reading a long-winded text paragraph of explanation.
2.Ask your Client
Never forget to involve your client in web designing.
Know their Target Audience
The answer can give you an idea on how to come up with a design that would connect to your clients audience. Design and develop your site with your users in mind, not just yourself. The users’ perspective may be very different from yours, which includes making your site user-friendly. Users should be able to move quickly and efficiently through your site. When information is buried and not easily localized, users tend to give up and feel frustrated with a brand.
3.Take content seriously.
Content is king. Probably 95 percent of information on the web is in the form of written language. Even if your site is beautifully designed, it’s no good without high-quality content. A good website has both great design and great content. It is your job as a designer to make sure that the design aids and complements the content.
Your visitors will appreciate high quality. Publish quality content and they will keep them coming back for more.
4.Make your website responsive.
Making your website mobile-friendly is no longer optional. The most important thing to consider in web designing is to ensure that no matter how the visitor sees your site, all vital information will be displayed correctly on different screen sizes be it on desktop, phone and tablet.
5.Let the White Space In.
Users want to have plenty of room to breathe and fully respond to a ‘less is more’ strategy. They don’t want to be overwhelmed with information, graphics, pops-up and an array of disoriented visuals. What they want is a simple, clear and well-designed page that gives them exact and important information and lets them know what they can do to learn more. Anything other than that is best replaced with a nice chunk of white pixels.
White space, also called negative space, gives website elements room to “breathe” visually. If you group items too close together, you risk overwhelming visitors and convincing them to click away.
LET’S WRAP IT UP
A good designer is a keen observer. Start to observe people around you, the products you interact with and everything in your surroundings. And remember “Creativity is never rushed. There is no such thing as ‘INSTANT’ design only instant coffee ”
LET’S END IT WITH A TIP FROM : THALION (uxmisfit.com)
“Stay a beginner – Now you have a fresh mind, but when you will become an expert you will be tempted by your experience to follow only known paths. Do not ignore new, fresh or even weird things because of your knowledge. Having a beginners mind is one of the most important assets of every UX Designer.”
Chances are sensible you’ve tried PPC, SEO, or both. it’s conjointly safe to assume you saw some traction, however not enough to actually place you on the trail to touching your growth goals and high revenue targets.
What does one do now?
All digital marketing agencies you have got reached intent on just about promise a similar factor, and when reading through multiple proposals, all of them begin mixing along during a static cloud of noise.
This is precisely why the most effective business growth agencies provide a digital marketing workshop in order that organizations like yours will discover potential road mapping methods tailored to your business.
This is advantageous for brands as a result of it helps them outline the proper direction before finance time and capital into a “best guess” strategy planned by a same agency.
Any digital marketing workshop ought to be conducted to align each sides–the agency and also the client. mutual affection is extraordinarily valuable, and a workshop helps confirm the simplest digital selling growth stack before diving deeper.
This is a selected set of tools and methods supported every business’s wants which will alter a profitable and effective set up. it’ll even be designed with a cohesive directive thus all its operating elements align to realize desired goals.
Digital Marketing may be a broad class of service wherever promotional campaigns area unit dead during a type of mediums that area unit revealed or broadcasted through digital platforms. every business is exclusive in its own vogue and a decent digital selling company must confirm the optimum selling combine for a selected business.
Creating and implementing a good digital marketing strategy for a start-up or a little business unit are often. additionally to the current, the person who wrote it ought to collate, measure, analyse and act on knowledge extracted from numerous platforms. little and medium businesses operate a restricted scale and have numberless tasks to be managed on a commonplace. An infatuated marketing team is sort of not possible to afford or operate at this stage.
A digital marketing agency will dramatically expand leads and generate sensible returns in little businesses. The agency will generate traffic to your web site and convert them to leads through a good spectrum of services like SEO, ASO, PPC, SEM, SMM, SMO and net selling below one roof to boost the web presence of your business.
Expense vs investment?
Creating an efficient digital promoting strategy involves managing varied solutions and platforms with a tailored set up and a centered management that ultimately results in a rise in whole promotion and visibility. Hiring a Digital marketing agency isn’t simply another expense; on the contrary it’s a solid investment than hiring a fanatical team to manage promoting and promotions.
Difference brought out by an infatuated digital marketing agency:
Campaign management
A professional digital marketing agency will devise an efficient campaign management system to spot target markets, to explore the way to effectively utilize resources and to withdraw into extra platforms to convey the most effective results. A promotional campaign defines client personas to spot appropriate platform for max ROI. The agency integrates the multiple platforms and package to make a dynamic strategy that works across all media between all departments.
Search Engine improvement (SEO)
Digital Marketing optimizes content therefore on rank the business extremely on programme results. we have a tendency, we at Go2designlab go a step any and make quality and relevant content for you. we have a tendency to conjointly update client websites and every one of their on-line content and create it keyword-rich beside high SEO visibility and client engagement.
Social Media experience
Go2designlab promotes online content through targeted social media posts associated make sure the content enjoys an exponential growth because it is shared. in line with recent survey over seventieth of customers area unit possible to create a getting call supported social media referrals. investment the receptive audience on social media may be done solely by reaching intent on them through correct channels. Office promotes all of your channels, merchandise and services with the assistance of targeted ads that reach prospective purchasers.
Let’s analyze the benefits of a digital selling agency:
Assessability
In digital marketing everything are often exactly measured. There are several social media and analytic tools to accurately measure a campaign. just in case one strategy doesn’t work, you’ll save cash by pivoting to a different strategy quickly and expeditiously.
A whole team at your disposal
Investing in a very digital marketing company will fetch sensible results instead of hiring and managing a team internally. You not have to be compelled to worry concerning hiring workers and train them to manage social media, write blogs, create web site updates, or handle email and Google AdWords campaigns. a decent digital selling agency can have experience for each space and therefore the right technology to try to to everything from web site building to making mobile applications supported your concepts.
Digital Marketing works quickly
With online power, results area unit abundant quicker. quicker leads generate additional sales. once a digital marketing company is employed, time spent on teaching a team of recent hires or managing their progress is saved.
Gains additional attention
Search engines facilitate America take enlightened shopping for choices than any ancient selling platform. we’ve tough push advertisements and that we have forever shunned ourselves from reading / observation them. Digital selling fits additional naturally into our lifestyle. Examples: SEO rankings facilitate with web site visibility, social media helps in relationship building with potential customers, email selling generates leads.
Cost effective
Online marketing provides value effective platforms that may save selling budgets and if utilized sagely, it can give the simplest ends up in a brief span. For this purpose, social media platforms like Facebook, Twitter, Youtube and Pinterest, provide you with abundant flexibility to market business and types.
Brand recognition and client loyalty
A in digital campaign will pave manner permanently complete recognition and recall. This elevates the complete worth and builds name for business. With these factors, client engagement are satisfactory that successively can reward the business with conversions and client loyalty. With glad customers United Nations agency get customized repaired, there area unit many opportunities for cross-marketing.
Increases Visibility
Digital marketing service expands your reach and helps business stay to bear with customers anyplace, anytime, up company’s visibility online. Quality diary posts concerning merchandise and services will bring a connect with the top users. a loyal web site for the business will higher brag your merchandise and services. Company pages on social networking sites, like Facebook, Google+, and Twitter will target a a lot of users that might become your potential customers.
Return
Digital marketing provides SEO, SEM, SMM services that make a gentle flow of targeted traffic to websites incessantly, permitting business to convert leads with minimum effort. This successively can facilitate with smart come on investments.
Professional setup
One factor to take care of once choosing bureau, is that the advantage of operating with distinct professionals within the business. bureau is probably going to produce higher output that provides best leads to gait and cheap price.
Finally
Go2designlab is over simply a digital marketing company. we’ve got expertise in developing effective marketing campaigns for clients in order that they are able to do their goals. we’ve got an honest expertise operating with tiny businesses, and would love the chance to indicate you what we are able to do for you. to find out additional regarding our digital marketing services.
The terms white label and personal label will be used interchangeably. White labelling is once a product or service removes their whole and emblem from the tip product and instead uses the stigmatisation requested by the buyer.
For example, if you move to a grocery like Walmart, you’ll notice that you simply can purchase all styles of merchandise that square measure sold-out below the good price whole. will this mean that Walmart is manufacturing all of these merchandise? No way! They merely have numerous firms that already give those products and square measure willing to place the merchandise in nice price packaging rather than their own on Walmart’s behalf.
So once you move to Walmart and obtain an excellent price product, take a glance around. The whole that’s providing the white tagged nice price product may even have the merchandise sitting on identical shelf in its own packaging at the upper value.
White label digital promoting is kind of completely different than white labelling a product for Walmart, that’s for sure! It’s not just like the client is reading a product, swing it into their cart, and looking for. within the digital world, white labelling is once your company purchases a white label company’s services and presents them to the client beneath your brand.
How will white label/private label digital promoting work therewith Company in particular?
That Company will give numerous services on your behalf to the shopper. Our white label digital promoting services embrace computer programme improvement (SEO), Pay-per-click Management (SEM/PPC), Social Media promoting (SMM), and name Management. Some personal label companies solely do back-end work and have you ever act as a middleman between them and therefore the client. However, it’s our belief that {we will|we will|we are able to} give a much better client expertise with the front-facing model wherever your client can consult with the skilled that’s functioning on their promoting campaigns. in order that Company is about up to be (and prefers to be) a front-facing white label digital promoting supplier. regarding eighty p.c of our white label partners North American country us in a very front-facing manner, and one-fifth have North American country solely work on the back-end for them to deliver to the shopper.
Sales Support
When you work there upon Company, we tend to begin with you within the sales method. once you have a break United Nations agency is fascinated by the assorted digital selling services that we’re providing on your behalf, you’ll reach resolute your dedicated Digital selling strategic. Our strategian can place along analysis on the prospect and their high 2 or 3 competitors, then have a preliminary spoken communication with the prospect regarding their goals and objectives and the way we will facilitate them. this whole expertise happens beneath your complete name! They’ll ne’er recognize that they’re talking with a That Company representative.
We additionally give free sales collateral for you to use. Before we tend to meet with the prospect, we are going to give you with a proposal example and contract templates to use to shut the deal. we tend to additionally give support along with your next conferences to assist you shut the deal. Once they exit on the contract to maneuver forward, you’ll be able to be as concerned or uninvolved as you want to be. it’s our goal to elevate our partners to satisfy additional of the chief operating officer role, whereas we tend to lookout of the day to day management of shoppers.
Developing Our Relationship
In the starting, after we have our initial few purchasers along, it’ll be important for you to travel through the method and perceive what the client experiences. However, when 2 or 3 months of developing a relationship with you, we tend to attempt to take over the reins thus you’ll specialise in your core business and new business generation.
How does one Operate underneath My complete Name?
You will offer our employees with email addresses to speak together with your shoppers therefore all email communication is branded. The reports we tend to send to your shoppers can have your emblem thereon. once we talk over with the shopper on the phone, we tend to also are underneath your brand. we’ve 2 ways in which of approaching phone calls underneath your name.
Direct decision set up
Our second resolution is what’s referred to as an immediate decision set up. you’d purchase a 1-800 range that the client would understand as their services range. Whenever a shopper needs to decision you regarding the services we provide, they’d use the services range, and our secretary is in a position to ascertain that white label company to answer the phone as. Then we might merely answer the phone as your company. “Thanks for occupation (insert your company name). however am i able to assist you today?”
For most white label partners, we tend to suggest beginning with the “conference bridge” setup because it is that the most cost-efficient choice. we tend to really upgrade our white label partners to the “direct call” set up for complimentary once you hit an explicit level of shoppers with U.S.A..
What square measure the benefits of Front Facing vs. Back-End White Label Solutions?
1.) Fewer Layers
Have you ever been given the run around? You hear that the person needs to raise another person, then that person needs to raise another person to urge your answer. You wait a couple of days for the solution to find that they still don’t recognize. this can be terribly unhealthy for client expertise.
When providing a front-facing service, if the client asks a technical question associated with the promoting campaigns that we’re managing for them, then we’re already on the phone to account them right at that moment! Less looking forward to our customers merely suggests that higher communication and ultimately higher results as work is accomplished a lot of quickly.
2.) Simply Ascendible
It doesn’t matter if you have got one shopper or 500,000 shoppers. With the front facing model, you’re ready to scale this while not conveyance in middleman Account Executives to manage communication. the sole factor you’ll got to worry regarding on a daily basis is asking the client.
3.) Higher Client Life Continuance (LTV)
Retention of a customer’s business is one in every of the foremost necessary Key Performance Indicators (KPIs) that we have a tendency to measure! we’ve got perpetually tried once we square measure front-facing with a shopper, we have a tendency to square measure ready to retain their business heaps longer! Our average retention rate is measured in years, compared to the business normal of solely holding on to a shopper for months. As of the writing of this text, our average shopper sticks with USA for 3 and a 0.5 years. in fact we’ve got many shoppers that square measure with USA heaps longer and a few shoppers that solely stick for 2 months, however our high average is that the key to our and your success.
4.) You Get to concentrate on What You’re sensible At
Whether you’re sensible at SEO and need USA to require care of the opposite services, or you’re a conventional agency that wants a digital partner, or you’re merely a sales organization that desires a partner they will believe, you get to concentrate on what you’re sensible at, and leave the day to day management of the services we’re providing on your behalf to USA.
So what square measure you waiting for? wish to be told a lot of regarding our white label and personal label digital promoting solutions? Fill out a kind and we’ll begin a speech communication today!
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