Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.
If you are looking to drive traffic to your site quickly, AdWords can really be helpful. You also have the chance to be on top of the Google's SERP, that means that you can get a lot of exposure from someone who is actively searching for what you offer. Google is also considered as the best search engine advertising platform.